Neil_Mcelroy's_1931_Brand_Man_Memo.pdf
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Summary
| Description |
English:
Product Management was initially started in a 1931 memo requesting additional employees focused on brand management by Procter & Gamble employee, Neil H. McElroy. McElroy needed “Brand Men” who would take on the role of managing products, advertising, and promotions, while tracking sales.
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| Date | |
| Source | 1931 Memo from Neil H. McElroy |
| Author | Neil H. McElroy |
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