Tofurky quietly introduced the world to "meat" for people didn't eat meat. (Credit: megabeth/Flickr )

How Thanksgiving kickstarted the meat alternatives boom

Watch this video to find out how the meat alternatives craze got its start with Thanksgiving, and how much the technology is improving.

Jill Rosen-Johns Hopkins • futurity
Nov. 25, 2019 1 minSource

A red box of Tofurkey sits on a blue plate

Wildly popular plant-based, alternative meats like the Impossible Burger and Beyond Meat can trace their origins to Thanksgiving.

As one of the most meat-centric holidays, Thanksgiving traditionally left vegetarians without a comfortable seat at the holiday table. That is, until the introduction of Tofurky quietly introduced the world to “meat” for people didn’t eat meat.

Here, Jan Dutkiewicz, a political scientist at Johns Hopkins University and an expert in the alternative meat industry, explains:

  • How the history of the Impossible Burger and other popular alternative meats can be traced to Thanksgiving;
  • Why despite the current plant-based meat craze, there is not yet a turkey option that’s created as much buzz;
  • How in the future Thanksgivings, with lab-grown meat soon to be available, people might be able to buy turkey created in a petri dish.

Source: Johns Hopkins University

The post How Thanksgiving kickstarted the meat alternatives boom appeared first on Futurity.


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