YDS-2017-Autumn-06
Sept. 17, 2017 • 1 min
In the 1960s, people had greater employment opportunities and a new buying power. As a result of this growing affluence, music and fashion became mass-market industries and were quick to cater to the demands of the youth market. The growing popularity of television helped to spread popular culture throughout the world, so new trends could develop rapidly. Programmes such as Top of the Pops in the UK and The Ed Sullivan Show in the US could lead people to pay considerable attention to pop music. In 1962, the Beatles emerged from Liverpool's Cavern Club. Their first album Please Please Me became very famous around the globe within a year. They grew immensely popular, sparking such intense devotion in their fans that it became known as 'Beatlemania'.