Rumours and official announcement

In September 2011, Warner Bros. Movie World announced that Batman Adventure – The Ride would be closed on 15 October 2011 and would be replaced by a new attraction.^[4] On 3 October 2011, the chairman and CEO of Sally Corporation, John Wood, stated the following in an interview for NewsParcs:^[5]

We have our biggest project that we can’t talk about unfortunately, but this is really going to be a blockbuster! It’s an interactive dark ride with a major intellectual property involved with it, a major location and a major park. We think it’s going to be the top of the industry, we will know for a year, but we are working to integrate some what you know.

— John Wood, Euro Attractions Show 2011 – Interview with John Wood, Chairman & CEO of Sally Corporation^[5]

Wood's statement led to speculation that the new ride might be manufactured by Sally Corporation. On 22 February 2012, Warner Bros. Movie World officially announced via their Facebook page that it would be launching two DC Comics-based attractions in 2012.^[6] The following day, a billboard advertising the ride was installed outside the defunct Batman ride.^[7] This was followed in May 2012 with a recruitment poster featuring Superman.^[8] Justice League: Alien Invasion 3D was officially announced by Warner Bros. Movie World on 25 May 2012.^[9] On 5 June 2012, the Gold Coast Bulletin reported that the ride would be manufactured by Sally Corporation and would cost A$9 million.^[10] On 25 June 2012, Sally Corporation distributed a press release about the ride, resulting in worldwide media attention.^[11][12][13]

Construction and opening

Construction began for Justice League: Alien Invasion 3D in September 2011.^[4] By April 2012, the previous ride had been completely cleared, with the availability of an empty show building to accommodate the new ride.^[14] In June 2012, Warner Bros. Movie World released some images from inside the attraction, midway through its construction.^[15] On 3 September 2012, the park unveiled the Justice League: Alien Invasion 3D's Hall of Justice façade, which replaced the Wayne Manor façade from the former Batman attraction.^[16]

On 21 September 2012, Warner Bros. Movie World announced via Facebook that Justice League: Alien Invasion 3D would open the following day in time for the school holidays.^[17]

Overview

DC Comics characters such as Superman, Supergirl, Batman, The Flash, Green Lantern, Cyborg, Wonder Woman and Starro are involved in the Justice League attraction.^[18][19] The attraction is part of a DC Comics superhero hub within Warner Bros. Movie World. Other attractions within the hub include Superman Escape (2005), Batwing Spaceshot (2006), Green Lantern Coaster (2011) and Arkham Asylum - Shock Therapy (April 2012).^[20][21][22]

Although the ride has been primarily manufactured and designed by Sally Corporation, a number of other companies were also involved, including Warner Bros., Alterface, Threshold Animation Studios, Bertazzon Rides, Bose Corporation, Techni-Lux, RealD, MSI Design and Sculpt Studios.^[11]

Experience

The queue for the ride begins outside the Hall of Justice area. Inside the entrance, several portable television screens inform guests that an alien attack on the Earth is underway and that they are required to defeat the alien threat. Riders pass under a scanning device as they enter Cyborg's test lab, which also serves as the load and unload station. Cyborg tells Batman that some new brave members have arrived and "They're ready to kick some alien butt." Cyborg then goes on to describe the tactical assault vehicles and laser blasters, showing it off on one of the aliens, which he dubs "the slimy thing." Riders are provided with a pair of RealD 3D glasses before boarding their tactical assault vehicle and entering the battle.^[13][23]

The main section of the ride consists of guests using the laser blasters (mounted to the vehicles) to shoot at over 250 Starro spores. Riders earn points for shooting the aliens and the scores are shown on a panel situated on the vehicles, as well as on a leaderboard at the completion of the ride. The 20 themed cars are guided along a 197-metre (646 ft) guide rail track. Eight 3D screens and 16 animatronic characters complete the ride.^[2][10][24]

At the end of the ride, the riders are made honorary members of the Justice League by Superman, similar to how the US counterpart ends.