Casamigos

Casamigos

Casamigos

American tequila company

Casamigos, often Casamigos Tequila, is an American tequila company founded by George Clooney, Rande Gerber and Mike Meldman. It has been owned by Diageo since 2017.[2]

Quick Facts Company type, Founded ...

Casamigos went on to become the fastest-growing spirits brand of 2022.[3][4][5] Friends Gerber and Clooney started the company intending to make tequila according to their personal tastes and for their personal use, with no intent of taking the company public.[6] The name Casamigos comes from the Spanish casa (house) and amigos (friends), thus "house of friends."[7]

It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand's performance.[8] The purchase equated to Diageo paying almost $500 a bottle.[9]

See also

References

  1. [1]
    "Working At Casamigos: Employee Reviews and Culture". www.zippia.com. May 18, 2020.
  2. [2]
    Solo-Lyons, Natasha. "Rande Gerber told us how he made Casamigos a billion-dollar tequila brand with hands-on leadership and no yes-men". Business Insider.
  3. [3]
    "George Clooney's Casamigos Tequila named fastest-growing spirits brand". The Drinks Business. August 1, 2022.
  4. [4]
    Julia Kollewe (June 22, 2017). "George Clooney sells his tequila company for up to $1bn | Business". The Guardian. Retrieved March 20, 2021.
  5. [5]
    Natalie Robehmed (June 21, 2017). "George Clooney Could Get Up To $233 Million From Casamigos Tequila Sale". Forbes.com. Retrieved March 20, 2021.
  6. [6]
    Elkins, Kathleen (July 24, 2017). "How George Clooney accidentally started a billion-dollar tequila company". CNBC. Retrieved July 30, 2017.
  7. [7]
    "George Clooney's tequila firm Casamigos sells for $1bn". BBC News. June 21, 2017. Retrieved March 20, 2021.
  8. [8]
    Fontanella-Khan, James; Massoudi, Arash; Vandevelde, Mark (June 21, 2017). "Diageo pays up to $1bn for George Clooney tequila brand". Financial Times. Retrieved June 23, 2017.
  9. [9]
    Wilmot, Stephen (June 22, 2017). "Why Diageo Is Paying $500 a Bottle for George Clooney's Tequila". The Wall Street Journal. United States. Retrieved July 1, 2017.
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