Yamazaki_Baking

Yamazaki Baking

Yamazaki Baking

Japanese food company


The Yamazaki Baking Company, Ltd. (山崎製パン株式会社, Yamazaki Seipan kabushiki gaisha) is a Japanese food company and the world's largest bread-baking corporation,[2] that makes bread, bakery products and confectionery.[3] It was established by Tojuro Iijima in Japan on 9 March 1948 and started mass production of bread in 1955,[4] and is still controlled by the Iijima family; Nobuhiro Iijima is the third generation of the family to lead the company.

Quick Facts Native name, Romanized name ...

History

Yamazaki products can be found in various Asian countries, including Malaysia, Taiwan, Singapore, Thailand, Vietnam, Indonesia, and China(including Hong Kong).

In October 1970, the company established a joint venture, Yamazaki Nabisco Co., Ltd. (now known as Yamazaki Biscuits), with Nabisco of the United States and Nichimen Jitsugyo Corporation (currently Sojitz Corporation). By 1988 Yamazaki raised its stake in the joint venture to 80% by acquiring the shares held by Nabisco.[5]

In 1991, Yamazaki purchased Vie de France Bakery division (began in 1971), and in 1994, Yamazaki Baking purchased the Vie de France Restaurant division (began in 1978).[6][7] Yamazaki now operates Vie de France in the United States[8] and Japan[9] under the Vie de France brand.[10]

Until 2014, Yamazaki used potassium bromate in their bread, while all other Japanese baking companies voluntarily stopped using it in 1980 due to suspicions of carcinogenicity.[11] However, they started to use it again in early 2020, claiming they had developed a new method for reducing the amount of potassium bromate so that nothing remains of it in the final product. They stated potassium bromate was not detected in a test with 0.5ppb accuracy.[12]

In 2016, Yamazaki acquired the US company Bakewise Brands, parent of Fleischer's Bagels and Tom Cat Bakery.[13][14] In the same year, Mondelez International terminated the Yamazaki Nabisco joint venture and started to produce Nabisco biscuits under Mondelez Japan, shifting production to China and Indonesia.[15][16][17] A year later, Yamazaki introduced their version of Oreo called "Noir", which is produced at the former Oreo factory in Ibaraki Prefecture.[18]

See also


References

  1. "Company Profile". Yamazaki Baking. Retrieved 2 April 2015.
  2. John Paul Rathbone (22 November 2010). "Latin America: no longer the man with a moustache and a guitar". Financial Times. Pearson PLC. Retrieved 2 April 2015.
  3. Stuart D. B. Picken (2009). The A to Z of Japanese Business. Rowman & Littlefield. p. 316. ISBN 978-08108-6872-4.
  4. Kazuo Usui (2014). Marketing and Consumption in Modern Japan. Routledge. p. 42. ISBN 978-0-415-32313-0.
  5. Business Japan. Vol. 19 (1-6 ed.). Nikkan Kogyo Shimbun. 1974.
  6. "会社概要." Vie de France. Retrieved on 18 May 2009.
  7. "About Us – Vie De France". Retrieved 18 June 2020.
  8. "Vie de France { Retail }". viedefrance.com. Retrieved 18 June 2020.
  9. "VIE DE FRANCE - Official Homepage". viedefrance.co.jp. Retrieved 18 June 2020.
  10. Jonna Crispens (1 April 1991). "Japanese manufacturer plans to buy Vie de France division". Supermarket News. ISSN 0039-5803.
  11. "Japan's Yamazaki Baking to use potassium bromate in bread". Asia Pulse News.
  12. "City Capital Advises Bakewise Brands in Sale to Yamazaki Baking Co., Ltd". City Capital Advisors. 31 January 2017. Retrieved 18 June 2020.
  13. Baseel, Casey (1 December 2017). "Japan's new imitation Oreos are here, but how do they compare to the made-in-China real deal?". Sora News 24. Retrieved 18 August 2021.

Share this article:

This article uses material from the Wikipedia article Yamazaki_Baking, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.