XM_Gravity_Indonesia

XM Gravity Indonesia

XM Gravity Indonesia

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XM Gravity Indonesia is one of the subsidiary company of the WPP Group,[citation needed] the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries.[1][2] This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.[3]

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History

XM Gravity, First established in 2008 as PT. Magnivite Group, is a full service digital advertising agency based in South Jakarta, Indonesia.[4] It was then acquired by the WPP Group in 2012 with the collaboration from JWT global advertising and marketing company.[5] This acquisition is the continuation of the many companies that were acquired by WPP Group in the past years, such as Ogilvy & Mather, Young & Rubicam, Taylor Nelson Sofres, and many others.

Currently,[when?] XM Gravity is headed by Kevin Mintaraga as the CEO and Co-founder. The company has more than 120 employees that handles and manages the digital marketing efforts of clients such as XL Axiata,[6] HokaHokaBento, Nestlé.[7][8]

References

  1. [1]
    "WPP Company profile" (PDF). wpp.com. 2014. Retrieved 12 July 2014.
  2. [2]
    "WPP's Sorrell says Europe a sideshow ahead of U.S". Reuters. Retrieved 28 November 2011.
  3. [3]
    "WPP's Asian Domination". Media Asia. Retrieved 4 December 2013.
  4. [4]
    "XM Gravity is the largest integrated digital agency in Indonesia, with a real-time digital core". xmgravity.com. 2014. Retrieved 12 July 2014.
  5. [5]
    McEwan, Feona. "XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia". WPP Plc. Retrieved 4 December 2013.
  6. [6]
    Staff Writer. "XM Gravity acquires first client in Indonesia". Retrieved 5 December 2013.
  7. [7]
    "XM Gravity named AOR for HokaHokaBento and Nestle Indonesia". Retrieved 5 December 2013.
  8. [8]
    "XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia". Retrieved 5 December 2013.
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