Wirthlin_Worldwide
Wirthlin Worldwide
Former US political and business company
Wirthlin Worldwide was an American political and business consulting firm founded by Richard Wirthlin in 1969. The company specialized in polls and their interpretation. In addition to political consulting, Wirthlin Worldwide also provided research for non-profits and industry, covering topics such as handwashing behavior after using public toilets,[1] post-September 11 charitable giving,[2] the impact of a company's ethical image on consumer purchasing behavior,[3] and preferred methods for purchasing prescription drugs.[4]
It ceased to operate as a separate company on September 8, 2004, when it was sold to Harris Interactive in a deal valued at $42 million.