The station signed on in 1946, broadcasting from the Albemarle Hotel. The original call sign was WABZ.
Robert D. Raiford was program director in 1947, at age 19.[4]
While a student a Pfeiffer College in March 1949, longtime WFMY-TV personality Lee Kinard went to work at WABZ doing janitorial and filing duties. Later he became a DJ and producer. Kinard left Pfeiffer after one year and became a part owner of the station in 1952, along with station manager Bill Page, attorney Staton Williams, chiropractor Joe Ivester and farmer Keith Almond. Kinard left WABZ for WFMY in 1956.[5]
An FM station at 100.9 was added later. Today that station is WPZS.
The AM station established a separate identity as WWWX on 10 September 1979. On 15 February 1990, the station changed its call sign to WXLX and on 26 August 1994 to the current WSPC.[6]
In April 1993, Bill and Susi Norman bought WXLX, which had gone off the air in November 1990. This was one of the first purchases of a second AM in the same community by the same owner. At first, WXLX simulcast the couple's other station, WZKY.[7] Bill Norman was a Pfeiffer graduate who got his training at the college's station WSPC. Since the letters had become available, he put them on his station.