WKLJ (1290 AM) is a radio station broadcasting a sports format. The station had previously run CNN news and prior to that, had simulcasted their FM sister station, WCOW-FM for many years. Licensed to Sparta, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Sparta-Tomah Broadcasting Co., Inc. and features programming from ESPN Radio. It previously held the callsign WCOW from its inception until 1992.^[1]

WKLJ programming is relayed to an FM translator in order to widen the coverage area, especially during nighttime hours; the translator also affords the listener the ability to listen on FM.