WKBC-FM (97.3 FM) is a radio station licensed to North Wilkesboro, North Carolina broadcasting an Adult Contemporary format known as “97.3 WKBC, The Mix”.

Due to its tower being located 1,300 feet (400 meters) above the surrounding terrain, the station can be heard as far south as Charlotte (providing city-grade coverage of the city's northern suburbs) and as far east as Winston-Salem when it starts to interfere with WQMG of Greensboro. The signal carries into the north-most portions of South Carolina including: York, Cherokee and Lancaster counties. It can also be heard clearly in parts of southwestern Virginia.^{[citation needed]}

The transmitter is located about 5 miles south of North Wilkesboro atop a peak in the Brushy Mountains of southern Wilkes County.

WKBC-FM's slogan is the "Home of Appalachian Football". The station is the radio flagship of nearby Appalachian State University's sports network.^[1]

WKBC was voted the best radio station in the Charlotte listening area by the music critics of Charlotte's Creative Loafing magazine in 2006.^[2]