Visit_Nepal_2020

Visit Nepal 2020

Visit Nepal 2020

Tourism advertising campaign

Visit Nepal 2020, also known by the initialism VNY 2020, was a tourism advertising campaign released by the Government of Nepal as an extension of Visit Nepal campaigns of 1998 and 2011. The campaign was coordinated by Suraj Vaidya. The folkloric creature Yeti was chosen as the campaign's official mascot. In March 2020, the campaign was cancelled due to the COVID-19 pandemic in Nepal.

Campaign

Visit Nepal 2020 was the third tourism promotion campaign undertaken by the Government of Nepal, following the first in 1998 and second in 2011.[1] The government aims to attract 1.5–2 million tourists in 2020.[1][2] The 2020 campaign was coordinated by Suraj Vaidya[2] alongside members of the Program Implementation Sub Committee.[3] Vaidya wrote: "The success of VNY 2020 will depend on our national pride, willingness and ability to contribute".[3]

Promotion

To promote the campaign, the team built more than 108 sculptures around Nepal.[2] The official mascot was chosen to be the Yeti, the ape-like creature from Himalayan folklore, and it was created by US-based Nepali artist Ang Tsherin Sherpa.[4][5] 108 Yeti sculptures were planned to be displayed around Nepal by the end of 2020.[5][6][7] Each sculpture measures 7 ft (2.1 m) in height; they were painted by 108 artists, and cost 500,000 Nepalese rupees (approximately US$4,414; £3,380) per piece.[4][7] Kamal Pariyar of BBC News wrote about the Yeti's design: "Most people seem to agree this probably isn't what they imagine a yeti looks like".[4] The mascot was met with some negative feedback based on the cost of the statues, and "use of religious and cultural motifs".[5]

Cancellation

On 22 March 2020, the government announced the cancellation of the campaign due to the COVID-19 pandemic in Nepal.[8][9]

See also

References

  1. [1]
    "Nepal hopes to attract 1.5 mln tourists in 2020". Xinhua News Agency. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
  2. [2]
    "VNY campaign for 2020 and beyond: Vaidya". The Himalayan Times. 9 June 2019. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
  3. [3]
    "Nepal – lifetime experiences" (PDF). Visit Nepal. August 2019. Archived (PDF) from the original on 2 June 2020. Retrieved 2 June 2020.
  4. [4]
    Pariyar, Kamal (28 January 2020). "How a mythical creature divided a Himalayan nation". BBC News. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
  5. [5]
    Subba, Sanghamitra. "Love it or hate it, it's abominable". Nepali Times. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
  6. [6]
    "Yeti, our mascot". Visit Nepal. 13 December 2019. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
  7. [7]
    "Yeti, the mythical mascot for VNY2020". Visit Nepal 2020 News. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
  8. [8]
    "Nepal calls off Visit Nepal Year 2020 campaign citing coronavirus crisis". OnlineKhabar. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
  9. [9]
    "Visit Nepal 2020 called off, finally". kathmandupost.com. Archived from the original on 2 June 2020. Retrieved 2 June 2020.
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