Uneeda Biscuit was a brand of soda cracker created by the National Biscuit Company.^[1] The brand was discontinued in 2009.

Uneeda Biscuit were introduced in the 1890s as a product of the National Biscuit Company. The biscuits were lighter, flakier, and stayed crisper longer due to the packaging.^[2] In 1896, National Biscuit Company spent $1 million in a branding campaign to compete with Cracker Jack, a competitor of Uneeda Biscuits. The packaging featured a boy in a raincoat and has been considered one of the original consumer packaging concepts that did not rely on identity recognition.^[3] The boy in the raincoat signified the way the packaging kept moisture out of the product by using interfolded wax paper and cardboard.^[2]

In 1902, a factory was built in Shreveport, Louisiana to manufacture Uneeda. At the time, it was the tallest privately owned building in the city.^[4]

The Uneeda brand was discontinued by Nabisco in 2009.^[5]