The_Ehrenberg-Bass_Institute_for_Marketing_Science
The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Ehrenberg-Bass is an independent, non-profit research institute based at the University of South Australia in Adelaide.[1] Previously named the Marketing Science Centre, it was elevated to institute status in 2005. It is the first university institute devoted to marketing science[citation needed]. It was renamed after two marketing academics, Professor Andrew Ehrenberg and Professor Frank Bass. During their careers, both Ehrenberg and Bass have championed the development of simple generalised laws that can be described mathematically and can be widely applied.
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