Super_Greg

Super Greg

Super Greg

Add article description

Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999.[1][2] The campaign launched with a one-page website (www.supergreg.com)[3] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.

Super Greg was portrayed by Sacha Baron Cohen.[4] Super Greg might have contained inspirational elements in creating his next persona, Ali G.

Super Greg was a site in a set of 3 sites, they were:

They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.

References

  1. [1]
    Baar, Aaron (31 July 2000), "Creative: Campaigns - Fashion Statement", Ad Week, All Business, retrieved 27 April 2008
  2. [2]
    "Can't Bust 'Em". Business News. ZDNET Australia. 10 January 2001. Retrieved 25 April 2008.
  3. [3]
    "Mirror" (online copy) of original website
  4. [4]
    Lauerman, Kerry (3 November 2006), "It's Borat Day!", Video Dog, Salon, archived from the original on 7 July 2009, retrieved 27 August 2008
Stub icon

This article about a fictional character is a stub. You can help Wikipedia by expanding it.
Share this article:

This article uses material from the Wikipedia article Super_Greg, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.