Amazon first acquired sports rights in April 2017, when they signed a $50 million deal for the non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers, replacing a previous deal with Twitter.^[1] Since then Amazon has acquired exclusive sports rights in 10 countries, including Australia, Canada, Brazil, France, Germany, Italy and the United Kingdom. Premier rights include the Copa do Brasil in Brazil, Ligue 1 and the French Open in France, the UEFA Champions League in the United Kingdom, Germany and Italy, the Premier League in the United Kingdom and Thursday Night Football in the United States.

In December 2022, Amazon launched Sports Talk in the United States; a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row.^[2] The channel was shut down in October 2023.^[3]

Prime Video also offers several "channels" for live sports. These channels are separate, non Amazon subscription services, which add a cost on top of Amazon Prime, but, when purchased, can be accessed through Amazon Prime.

In the United States the channels include, MLB.TV,^[4] NBA League Pass (which includes NBA TV),^[5][6] Paramount+ (which includes select sporting events from CBS Sports),^[7] PGA Tour Live,^[8] Motortrend,^[9] MOTV,^[10] FuelTV,^[11] Max (which includes all sporting events from Warner Bros. Discovery Sports) and The Surf Network.^[12]

In the United Kingdom the channels include, Premier Sports,^[13] Discovery+ Sport,^[14] and La Liga TV.^[15]

In France the channels include, Golf Channel^[16] and Le Pass Ligue 1.^[17]

In Brazil the channels include NBA, Premiere^[18] and Paramount+ (Copa Libertadores and Copa Sudamericana events).^[19]

• Australian Swimming Championships (Global rights) (2021–2022)^[46]
• Association of Volleyball Professionals (Global rights) (2018–2020)^[47]
• 2023 World Baseball Classic (Japan)^[48]
• Seattle Sounders FC (United States) (2020–2022)^[49]
• US Open (United Kingdom) (2018–2022)^[50]
• Next Generation ATP Finals (United Kingdom) (2018–2023)^[51]
• ATP World Tour (United Kingdom)^[52][53]
  • Third party pay TV provider for Queens Club and Eastbourne tournament (2018–2023)
  • All Masters 1000 events (2019–2023)
  • Twelve 500 and 250 series tournaments (2019–2023)
  • Third party pay TV provider for the ATP finals (2019–2023)
• WTA Tour (United Kingdom)^[54]
  • 49 tournaments (2020–2023)

Sports Talk was a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row offered on Amazon Prime and Amazon Freevee.^[55] Launched in December 2022, live programming was aired from 8 a.m. to 8 p.m. eastern time each weekday. Shows on the channel included Bonjour Sports Talk, The Cari Champion Show, Game Breakers, From the Desk Of Master T, The Power Hour, The Greatest Hour of All Time, and The Backup Plan. Notable on-air talent included Ben Lyons, Cari Champion and Rennae Stubbs.^[2] The channel shutdown in October 2023.^[3]