Sid_Bernstein_(editor)
Sid Bernstein (editor)
American publisher (1907–1993)
Sidney Ralph Bernstein (1907–1993)[1] was chairman of the executive committee of Crain Communications Inc. and had previously served as founding editor and publisher of Advertising Age.
Then-23 year old[2][3] Sid Bernstein[4] was the first editor of Ad Age, and his "Con-SID-erations" column appeared until his death.[2]
Bernstein was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989.[4][1]
The late Crain senior editor Fred Danzig[5][6] had described the late chairman of the executive committee as "the conscience of the business in many ways,"[2] a statement seconded by Rance Crain, "son of the founder and now president of the corporation."[1]
He authored This Makes Sense to Me: An Opinionated Editor Speaks Out.[4][7]