Semrush

Semrush

Semrush

American search engine metrics company

Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush.[4][5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights.[6] The keyword research tool provides various data points on each keyword.[7] The platform also collects information about online keywords gathered from Google and Bing search engines.[8][9] It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[10][11]

Quick Facts Company type, Traded as ...

As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose.[12][13] It went public in March 2021 and trades on NYSE: SEMR.[14]

History

Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices.[10]

The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007,[15] before landing on SEMrush. In 2016, the software broke the one million user mark with customers in more than 100 countries.[10]

In April 2018, the company received $40 million in funding as part of a financing transaction co-led by venture capital firms Greycroft, E.ventures and Siguler Guff, in preparation for its expansion into various platforms of research, including those owned by Amazon, Microsoft, and Baidu.[16][17]

In December 2020, the company rebranded with a new visual identity, updating its name from "SEMrush" to "Semrush".[18]

In March 2021, Semrush had an initial public offering and went public on NYSE under the symbol NYSE: SEMR.[19] The S-1 form revealed that the company had sales of $213 million and more than 82,000 customers.[20][21]

In June 2022, the company launched a beta tool for content generation called Content Outline Builder. The tool will suggest ideas for article writing and blog posts.[22] Semrush also announced on June 27, 2022, that their Backlinks insights data is now integrated with SurferSEO, a marketing tool focused on content creation.[23][24]

Mergers and acquisitions

Semrush has acquired multiple companies. In the year 2022, Semrush acquired Backlinko from Brian Dean. [25] In March 2022, Semrush acquired intelligence and sales platform Kompyte, marking the companies first acquisition of a non search focused platform.[26]

In March 2023, SEO community Traffic Think Tank was also acquired.[27]

References

  1. [1]
    "Semrush Inc". Bloomberg. Retrieved 12 July 2021.
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    "Semrush Announces Fourth Quarter and Full Year 2022 Financial Results". investors.semrush.com. Retrieved 2023-05-31.
  3. [3]
    "Semrush Culture". Comparably.
  4. [4]
    Ward, Anne (2017). The SEO Battlefield: Winning Strategies for Search Marketing Programs. Newton, Massachusetts: O’Reilly Media, Inc. p. 64. ISBN 978-1491958377.
  5. [5]
    Maffei, Lucia (March 2, 2021). "Boston software company SEMrush plans IPO". Boston Business Journal – via Bizjournals.
  6. [6]
    Sabin-Wilson, Lisa (2013). WordPress All-in-One For Dummies. For Dummies. p. 429. ISBN 978-1118383346.
  7. [7]
    Jones, Kristopher (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken, New Jersey: Wiley. p. 21. ISBN 978-1118551745.
  8. [8]
    Shenoy, Aravind; Prabhu, Anirudh (2013). Teach Yourself VISUALLY Search Engine Optimization. New York City: Apress. p. 68. ISBN 978-1118470664.
  9. [9]
    Elmansy, Rafiq (2013). Introducing SEO: Your quick-start guide to effective SEO practices. Hoboken, New Jersey: Wiley. p. 68. ISBN 978-1484218532.
  10. [10]
    Shulman, Robyn D. (7 April 2017). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". Huffington Post. Retrieved 9 July 2021.
  11. [11]
    Marvin, Rob (August 31, 2019). "Semrush Review". PCMag.
  12. [12]
    "Semrush". Comparably.
  13. [13]
    "Semrush". U.S. Securities and Exchange Commission. March 1, 2021. Retrieved February 8, 2022.
  14. [14]
    "Document". www.sec.gov. Retrieved 2022-11-02.
  15. [15]
    "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". PR Web. 4 June 2007. Retrieved 9 July 2021.
  16. [16]
    Mullin, Benjamin (April 24, 2018). "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". The Wall Street Journal.
  17. [17]
    Shapland, Mark (25 April 2018). "Tech Tracker round-up". Evening Standard.
  18. [18]
    "Semrush Unveils New Logo and Refreshed Visual Identity". Semrush. 11 December 2020. Retrieved 9 July 2021.
  19. [19]
    Hill, Chris (2022-01-27). "SEMrush: What to Know About This Overlooked IPO Stock". The Motley Fool. Retrieved 2022-06-16.
  20. [20]
    "Yahoo news".
  21. [21]
    Hogan, Bruce (21 May 2021). "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". SoftwarePundit. Retrieved 9 July 2021.
  22. [22]
    "Semrush Introduces Tools To Help Build Content, Expands Support For List Management". www.mediapost.com. Retrieved 2022-06-16.
  23. [23]
    "Introducing a Powerful Semrush Backlinks Integration". Semrush. Retrieved 2022-08-12.
  24. [24]
    "Surfer ╳ Semrush | The dynamic duo you've been waiting for". surferseo.com. Retrieved 2022-08-12.
  25. [25]
    Nguyen, George (20 January 2022). "Semrush acquires SEO training website Backlinko". Search Engine Land. Retrieved January 20, 2022.
  26. [26]
    Nguyen, George (March 2, 2022). "Semrush buys Kompyte so it can upsell competitive intelligence tools". Search Engine Land.
  27. [27]
    Southern, Matt G. (16 March 2023). "After Semrush Acquired Traffic Think Tank, What's Next? Insights From Co-founder Matthew Howells-Barby". Search Engine Journal.
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