Semmelwrap is a Swedish pastry.

A semmelwrap is a variation of the Swedish semla, a cardamom-flavoured bun filled with almond paste and whipped cream. The semla is traditionally eaten on Shrove Tuesday. The ingredients of the semmelwrap are similar to those in a standard semla. The key difference between a traditional semla and the semmelwrap is that the dough is rolled thin and baked lightly, so that it can be rolled as a sandwich wrap around the whipped cream and almond paste.^[1][2]

The semmelwrap was invented by Mattias Ljungberg at Tössebageriet, a bakery in Östermalm, Stockholm. It was launched in January 2015 ahead of the semla season.^[3][4][5] According to Ljungberg the ambition had been to design a semla pastry that one could eat "on the go".^[5] The launching of the Semmelwrap quickly became a viral success, with broad coverage in Swedish publishing and social media.^[6][7][8] By late January 2015 Tössebageriet claimed to be selling around 1,000 Semmelwraps per day.^[9]

Neither the name nor the design of the pastry was trademark protected by its creator.^[10] Other bakeries across the country soon began imitating the concept.^{[4][11][12][13]} However, the habit of eating semla on Shrove Tuesday is a deep-rooted Swedish tradition and the concept of the semmelwrap was met with scepticism by people preferring traditional semlas.^[14]

At the time of the launch of the pastry, the correctness of its name began to be debated. Ljungberg himself insists that the name is "semmelwrap" (i.e. a semla-based wrap).^[8] However, the Swedish Institute for Language and Folklore commented on the naming, stating that "wrapsemla" (i.e. a semla shaped as a wrap) or "rullsemla" ("rolled semla") would be more adequate namings.^[15]

• List of almond dishes