Perion_Network

Perion Network

Perion Network

Israel-based ad-tech company

Perion Network is a global technology company that provides digital advertising products and services.[2] It is headquartered in Holon, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, and Kiev.[3]

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History

Perion was founded in 1999 by cousins Yaron and Ofer Adler.[4][5] Soon after its founding, they raised $3.3 million in funding from private and institutional investors. The company went public on Nasdaq in January 2006 and was listed on the Tel Aviv Stock Exchange in 2007.[4][6]

Perion was under the management of its original founders until August 2010, when Josef Mandelbaum was appointed CEO.[7]

Founded under the name IncrediMail, in November 2011, the company rebranded to Perion, deriving its name from the Hebrew word for productivity.[8]

In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications.[9]

In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms.[10]

In September 2016, Josef Mandelbaum stepped down as CEO of Perion.[11][12] During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million.[11]

In April 2017, Doron Gerstel assumed the role of CEO.[13] Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency".[14] This period also saw the company broaden its reach into the digital television advertising sector.[15]

In October 2018, Perion's platform, MakeMeReach, received Google certification.[16]

In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google.[17]

In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award.[18]

In August 2022, Perion received the Stevie Award in the artificial intelligence category.[19]

In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting a successful implementation of the cookieless strategy.[20]

In November 2020, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising.[21]

In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023.[22]

Mergers and acquisitions

In August 2011, Perion acquired the Redmond-based Smilebox for $25 million.[23] Smilebox is an application designed for creating slideshows, e-cards, invitations, and other digital photo albums.[24][25]

In November 2012, Perion acquired Israel-based SweetPacks (or SweetIM), for approximately $41 million.[26][27] SweetPacks specialized in producing a range of downloadable content for daily use.[28]

In January 2014, Perion took over Conduit's ClientConnect business in an all-stock transaction valued at $660 million.[29][30][31] Later, in June 2014, Perion acquired San Francisco-based Grow Mobile as it repositioned itself to emphasize business-to-business services.[32][33][34] After the acquisition, Grow Mobile was integrated into Perion Lightspeed, a platform that serves the advertising requirements of mobile app developers.[35]

In February 2015, Perion acquired MakeMeReach, a platform that helps app developers with social media advertising, for $15 million.[36][37] Later, in December 2015, Perion acquired the digital advertising firm, Undertone, for $180 million.[38][39]

In 2019, Perion acquired Septa Communications, a Kyiv-based AI company that provides ad performance analytics service, for $3.5 million.[40][41]

By January 2020, Perion acquired Content IQ, a New York-based startup focusing on optimizing digital advertising through cookie-less tracking and analytics.[42] Later, in July 2020, Perion acquired assets from a digital publisher-centric ad-tech firm named Pub Ocean and subsequently integrated them into Content IQ.[43]

In 2021, Perion acquired a Tel Aviv-based video monetization platform, Vidazoo, for $93.5 million.[44][45]

Services

Perion provides digital technology services for advertisers and publishers, suited to various verticals, channels, and platforms. These include:

Perion's Wildfire Publisher Platform sources traffic from platforms including Facebook, Taboola, and Yahoo,[46] also collaborating with Microsoft Bing on search monetization.[47]

Perion also provides a tool called High Impact Advertising (HIA) that utilizes immersive media to enhance the advertising experience.[48]

In response to the growth of social advertising, Perion developed the Actionable Performance Monitoring (APM) platform, which consolidates data from multiple social platforms for campaign management.[49] The APM platform is compatible with social networks such as Facebook and TikTok.[49]

See also

References

  1. [1]
    Habib-Valdhorn, Shiri (14 March 2021). "770% of the downturn: Perion is supported by the recovery of the digital advertising market and technological hype". Globes (in Hebrew). Retrieved 8 July 2021.
  2. [2]
    Shamah, David. "Perion extends Microsoft deal, ups mobile business". Times of Israel.
  3. [3]
    Rubin, Ben Fox (3 March 2014). "Perion Sees Soaring 2014 Earnings Following Merger". Wall Street Journal – via WSJ.
  4. [4]
    "IncrediMail - Israel's incredible story". The Jerusalem Post | JPost.com. 30 August 2009.
  5. [5]
    "IncrediMail to forge ahead on new products - Globes". en.globes.co.il. 10 August 2009.
  6. [6]
    "Israel's IncrediMail raises $18.8m in Nasdaq IPO - Globes". en.globes.co.il. 31 January 2006.
  7. [7]
    "Josef Mandelbaum, Nili Capital Partners: Profile and Biography". Bloomberg.com.
  8. [8]
    "IncrediMail to change name to Perion Interactive - Globes". en.globes.co.il. 18 September 2011.
  9. [9]
    "Perion teams with cloud-based security co CYREN - Globes". en.globes.co.il. 8 July 2014.
  10. [10]
    Shamah, David (1 August 2014). "Perion extends Microsoft deal, ups mobile business". Times of Israel.
  11. [11]
    "Josef Mandelbaum to step down as Perion CEO". Globes. 27 September 2016.
  12. [12]
    "BRIEF-Josef Mandelbaum to step down as CEO of Perion". 27 September 2016 – via www.reuters.com.
  13. [13]
    "Perion Networks names Doron Gerstel CEO". Globes. 24 January 2017.
  14. [14]
    "Perion Network: Google changes won't harm us". Globes. 14 March 2021.
  15. [15]
    "Link-up with TVadSync boosts Perion Network". Globes. 12 October 2019.
  16. [16]
    "Perion social campaign platform awarded Google certification". Globes. 16 October 2018.
  17. [17]
    "Ad-tech co Perion unit partners with Pinterest". Globes. 23 September 2019.
  18. [18]
    "Perion Network wins Microsoft Advertising award". Globes. 14 February 2022.
  19. [19]
    "Perion מתרחבת ומגייסת עובדים - וואלה! כסף". וואלה!. 22 September 2022.
  20. [20]
    "Perion claims success for cookieless Mercedes campaign". Globes. 21 September 2022.
  21. [21]
    "Microsoft renews tie with Perion Network". Globes. 11 March 2020.
  22. [22]
    "Outgoing CEO boosted Perion's market cap twelvefold". Globes. 3 February 2023.
  23. [23]
    "Incredimail buys photo-sharing co Smilebox for $25m - Globes". en.globes.co.il. 2 August 2011.
  24. [24]
    "Smilebox to be acquired by IncrediMail for up to $40 million - Puget Sound Business Journal". 3 July 2012. Archived from the original on 3 July 2012. Retrieved 26 December 2023.
  25. [25]
    "IncrediMail Buys Online Photo Album And Slideshow Creator Smilebox For Up To $40 Million". 1 August 2011.
  26. [26]
    "Perion buys SweetPacks for up to $41m - Globes". en.globes.co.il. 8 November 2012.
  27. [27]
    "חברת Perion רכשה את SweetIM ב-41 מיליון דולר". כלכליסט - www.calcalist.co.il. 8 November 2012.
  28. [28]
    Butcher, Mike (8 November 2012). "Holy Emoticons Batman! — Perion Network Acquires SweetPacks For $41M".
  29. [29]
    "Perion Completes Acquisition of Conduit's ClientConnect". Haaretz.
  30. [30]
    Butcher, Mike (16 September 2013). "Conduit, Worth $1.4BN, Merges With Email Giant Perion (Worth $153M) To Take Its Place On NASDAQ".
  31. [31]
    "Perion completes Conduit ClientConnect acquisition - Globes". en.globes.co.il. 2 January 2014.
  32. [32]
    Lunden, Ingrid (30 June 2014). "Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business".
  33. [33]
    "Perion acquires US mobile ad co Grow Mobile - Globes". en.globes.co.il. 30 June 2014.
  34. [34]
    "Israel's Perion buys mobile advertising firm Grow Mobile". 30 June 2014 – via www.reuters.com.
  35. [35]
    Shamah, David. "Israel's Perion buys US firm for up to $42 million". www.timesofisrael.com.
  36. [36]
    "Perion Networks acquires MakeMeReach for $15m - Globes". en.globes.co.il. 11 February 2015.
  37. [37]
    Lunden, Ingrid (11 February 2015). "Perion Buys France's MakeMeReach For Up To $13M To Expand In Social Ads And Europe".
  38. [38]
    "Israeli co Perion buys digital ad co Undertone for $180m - Globes". en.globes.co.il. 1 December 2015.
  39. [39]
    Shields, Mike (1 December 2015). "Israeli Firm Perion Acquires Undertone for $180 Million". Wall Street Journal – via www.wsj.com.
  40. [40]
    "Perion buys Ukrainian AI startup". Globes. 4 January 2019.
  41. [41]
    "Nasdaq-Listed Adtech Company Perion Acquires Marketing Startup Captain Growth". CTECH - www.calcalistech.com. 1 April 2019.
  42. [42]
    "Perion buys Content IQ as web goes cookie-less". Globes. 14 January 2020.
  43. [43]
    "Perion buys digital publishing tech co Pub Ocean". Globes. 22 July 2020.
  44. [44]
    "Perion Network buys Israeli co Vidazoo for $93.5m". Globes. 10 April 2021.
  45. [45]
    Sternlicht, Hezi (4 October 2021). "Perion acquires video monetization platform Vidazoo for up to $93.5 million". CTECH - www.calcalistech.com.
  46. [46]
    "Publisher Platform".
  47. [47]
    "Search Monetization".
  48. [48]
    "High Impact Creative".
  49. [49]
    "Actionable Performance Monitoring".
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