Outfit7

Outfit7

Outfit7

Slovenian mobile game company

Outfit7 (Formerly outfit7 limited) is a Slovenian video game developer, best known as the creator of the Talking Tom & Friends app and media franchise. The company was founded by Samo and Iza Login. The company operates in 7 studios worldwide and almost exclusively focuses on mobile games related to the Talking Tom & Friends franchise. In January 2017, the company was acquired by United Luck Consortium and then sold to Zhejiang Jinke for over $USD 1 billion. The company also owns HyperDot Studios.[4]

Quick Facts Company type, Industry ...

History

Founding and early years

Outfit7 was founded by Samo and Iza Sia Login, who had studied computer science in college and wanted to get into the mobile app business following the debut of the Apple App Store. In 2009, they invested $250,000 (€180,000) with six friends and set up an office in Ljubljana, Slovenia, where they developed some apps. Their first few attempts – a soccer app, a travel guide to Iceland and a "wealth affirmation app" were unsuccessful. After six months of attempts, Iza Sia and Samo developed a children's app called Talking Tom Cat, in which an animated cat named Tom would repeat in a "high-pitched helium squeak whatever is spoken into an iPhone's microphone" along with other reactions to feeding and petting.[1]

Talking Tom & Friends

Main article: Talking Tom & Friends

The Talking Tom & Friends franchise was created with the launch of the Talking Tom Cat app. It focused on anthropomorphic cats and dogs repeating things said to it by the user, before shifting focus to other apps such as endless-runner games, virtual pet games and the like.

The franchise reached 300 million downloads 19 months after its launch. The app franchise then went on to hit one billion downloads in June 2013.[5] Talking Tom & Friends apps have been downloaded over 12 billion times as of April 2020, reaching 18 billion in March 2022.[6][7]

Products

Talking Tom & Friends

Games

  • Talking Tom
  • Talking Baby Hippo
  • Talking Gina the Giraffe
  • Talking Ben the Dog
  • Talking Tom 2
  • Talking Tom & Ben News
  • Talking Bacteria John, John and John
  • Talking Pierre the Parrot
  • Talking Larry the Bird
  • Talking Harry the Hedgehog
  • Tom's Love Letters
  • Tom Loves Angela
  • Talking Ginger
  • Talking Angela
  • Talking Ginger 2
  • My Talking Tom
  • Talking Santa
  • Talking Rex the Dinosaur
  • Talking Roby the Robot
  • Talking Lila the Fairy
  • Talking Santa meets Ginger
  • My Talking Angela
  • Talking Tom Jetski
  • Talking Tom Bubble Shooter
  • Talking Tom Gold Run
  • My Talking Hank
  • Talking Angela Color Splash
  • Talking Tom Camp
  • Talking Tom Pool
  • Talking Tom Jetski 2
  • Talking Tom Candy Run
  • Talking Tom Cake Jump
  • Talking Tom Jump Up
  • Talking Tom Farts
  • My Talking Tom 2
  • Talking Tom Fun Fair
  • Talking Tom Hero Dash
  • Talking Tom Sky Run
  • Talking Tom Splash Force
  • My Talking Tom Friends
  • Talking Tom Blast Park
  • My Talking Angela 2
  • Talking Tom Time Rush
  • Talking Ginger Coloring
  • Talking Ben Ai
  • My Talking Hank: Islands
  • Talking Ginger Playground

Web series

  • Talking Friends (2012)
  • Talking Tom and Friends (2014–21)
  • Talking Tom Shorts (2014–present)
  • Talking Tom and Friends Minis (2016–18)
  • Talking Tom Heroes (2019–20)
  • Talking Tom Heroes: Suddenly Super (TBA)

Other apps

Corporate affairs

Offices

Outfit7 operates offices in 6 cities in Europe and Asia. The company currently operates in London, Ljubljana, Barcelona, Limassol, Hong Kong and Beijing.[15]

Acquisition and leadership change

In 2016, Samo and Iza Login hired Goldman Sachs to arrange for a deal to sell their company.[1] On 20 January 2017 it was announced in a press release that Outfit7 was sold to United Luck Holdings Consortium, a China-based group for US$1 billion.[16] However, four days later, another press release indicated that United Luck would sell Outfit7 to a Chinese chemical company, Zhejiang Jinke Peroxide Company, which was renamed to Zhejiang Jinke Entertainment Culture Co. Ltd after it had purchased a Chinese game developer.[1][17] There was some confusion over who owned Outfit7 given that Jinke had disclosed plans to buy a 10% stake of United Luck. In March 2017, the agreement to sell Outfit7 to Jinke was signed.[18][19] Samo Login remained on board as company director, and Iza Login remained as an advisor.[20][16][21] In July 2018, Xinyu Qian became the CEO.[22]

Logos

  • 2011–2014
  • 2018–present (used along with the newer logo since 2021)
  • 2021–present (used along with the older logo)

References

  1. [1]
    "Why Did a Chinese Peroxide Company Pay $1 Billion for a Talking Cat?". Bloomberg. 17 May 2017. Retrieved 25 May 2017 – via www.bloomberg.com.
  2. [2]
    "Owler - Outfit7". Owler. 27 April 2020. Retrieved 27 April 2020.
  3. [3]
    "Outfit7". outfit7.com. Retrieved 24 June 2022.
  4. [4]
    "HyperDot Studios".
  5. [5]
    Langshaw, Mark (14 June 2013). "Talking Friends apps reach 1 billion downloads". Digital Spy. Retrieved 30 July 2014.
  6. [6]
    N/A (14 June 2013). "Talking Tom – the Coolest Cat is Back – Bigger, Better and Cuter Than Before". Business Wire. Retrieved 30 July 2014.
  7. [7]
    "Outfit7". Retrieved 27 April 2020.
  8. [8]
    "Tiki Tag – Apps on Google Play". play.google.com. Retrieved 27 April 2020.
  9. [9]
    "Disco Ant – Apps on Google Play". play.google.com. Retrieved 27 April 2020.
  10. [10]
    "Jigty Jelly – Apps on Google Play". play.google.com. Retrieved 27 April 2020.
  11. [11]
    "Jigty Jigsaw Puzzles – Apps on Google Play". play.google.com. Retrieved 27 April 2020.
  12. [12]
    "Swamp Attack – Apps on Google Play". play.google.com. Retrieved 27 April 2020.
  13. [13]
    "Swamp Attack 2 - Apps on Google Play".
  14. [14]
    "Mythic Legends - Apps on Google Play".
  15. [15]
    "Outfit7 - About Us". Retrieved 27 April 2020.
  16. [16]
    "Talking Tom maker Outfit7 confirms it has been sold to United Luck Consortium for $1 billion". venturebeat.com. 20 January 2017. Retrieved 25 May 2017.
  17. [17]
    "China's Jinke Slumps on Plan to Buy Talking Tom Maker Outfit7". Bloomberg. 25 January 2017. Retrieved 25 May 2017 – via www.bloomberg.com.
  18. [18]
    Javier, Jomel (6 March 2017). "Jinke Signs Agreement to Buy Famous Talking Tom App Maker, Competes with United Luck Group". yibada.com. Retrieved 25 May 2017.
  19. [19]
    Ho, Jane. "Talking Tom App Maker Outfit7 Flipped To China's Jinke at Over $1 Billion". forbes.com. Retrieved 25 May 2017.
  20. [20]
    "- News 2TM". 2tm.si. 13 March 2017. Retrieved 25 May 2017.
  21. [21]
    "OUTFIT7 LIMITED :: OpenCorporates". opencorporates.com. Retrieved 25 May 2017.
  22. [22]
    "Outfit7 names Xinyu Qian as new CEO". Outfit7. 1 July 2018. Retrieved 3 July 2018.
Wikimedia Commons has media related to Outfit7.
Share this article:

This article uses material from the Wikipedia article Outfit7, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.