O.C.T._Mami
O.C.T. Mami
Chinese maternity wear company
O.C.T. Mami (simplified Chinese: 十月妈咪; traditional Chinese: 十月媽咪; pinyin: Shíyuè Māmi "October Mommy") is a Chinese maternity wear brand and manufacturer, headquartered in Putuo District, Shanghai.[1] As of 2014 it is the largest such company in the country.[2] The "O.C.T." in the company's English name refers to October, the tenth month of the year. In Chinese belief a pregnancy is ten months long.[3]
It was founded in 1997 by Zhao Pu "Paul" (赵 浦[4]),[2][5] a graduate of Nanjing University,[2] and his wife, Tu Wenhong (涂文虹[4]).[5] Zhao had worked for an apparel manufacturer based in Taiwan before starting O.C.T. Mami.[6]
In 2007 the company's annual revenue was 70 million RMB ($9.6 million USD). That year the company signed a deal for the endorsement of Taiwanese actress Dee Shu, as part of its advertising campaign.[5]