No Brand Con is an annual three-day anime convention held during September at the Holiday Inn Stevens Point - Convention Ctr in Stevens Point, Wisconsin. The convention was founded by members of the University of Wisconsin–Eau Claire Anime Appreciation Society.^[1] No Brand Con's name was derived from the closing credits theme of the anime Here Is Greenwood.^[1]

No Brand Con features anime viewings, an anime music video contest, artist alley, board games, comics, dealers room, independent films, panels, role playing, video games tournaments, and voice actor appearances.^[1][2][3][4]

In 2005 the convention moved to the Plaza Hotel and Suites, which allowed for food sales, and the convention to run for a full 24 hours.^[3] From 2006 to 2010 the convention was located at the Ramada Inn Convention Center, until returning to the Plaza Hotel and Suites for 2011.^[5] In 2011, the convention brought around $277,000 to the economy of Eau Claire, and held a benefit for the Japanese Red Cross.^[6][7] In 2016, the event relocated from Eau Claire to the Chula Vista Resort in Wisconsin Dells, WI.^[8] No Brand Con 2020 was moved from April to August due to the COVID-19 pandemic, but was later cancelled.^{[9][10][11][12]} No Brand Con 2021 was cancelled due to the COVID-19 pandemic.^[13][14]