The Morris Ten is a medium-sized car introduced for 1933 as the company's offering in the important 10 hp sector of the British market. It continued through a series of variants until October 1948 when along with Morris's Twelve and Fourteen it was replaced by the 13.5 hp Morris Oxford MO.

Announced 1 September 1932,^[3] the Morris Ten was a new class of car for Morris. It was equipped with wire wheels and a new type of mud guarding—domed wings with wing side shields. Powered was from a Morris 1292 cc four-cylinder side-valve engine employing a single SU carburettor, which produced 24 bhp at 3,200 rpm.^[4] it had a four-speed manual transmission behind a wet cork clutch, and Lockheed hydraulic brakes on 19 inch wheels. Early models had a centre accelerator pedal and large sidelamps on the wings, the propeller shaft had Cardan (Rag joint) disc couplings made from leather. After 1933 wheels became 18 inch and the accelerator pedal was moved to the right of the cluster in line with the modern convention.

The October 1932 Olympia Motor Show introductory prices:^[5]

• chassis £127.10.0
• coach-built saloon with sliding head £169.10.0
• special coupé with sliding head £195.0.0

Body styles at launch in August 1932 were restricted to a saloon and two-door coupé, but a four-door tourer joined the range in December, followed in 1934 by a two-seater with dickey seat and a Traveller's Saloon.

On 28 August 1933 a 12 hp six-cylinder version of the Ten was announced on the longer-wheelbase chassis of the Cowley Four.^[6]

Prices^[6]

• Special coupé £215
• Traveller's saloon £200
• Sliding head saloon £189.10.0
• Fixed head saloon £184
• Tourer £184
• Two-seater £180

A sporting version, the Ten-Six Special was also made in small numbers with tuned engine and twin SU carburettors. the standard body was an open four-seater, but some chassis were supplied to coachbuilders.

A rationalisation of the Morris range took place in 1935 and the new Ten series II shared its body and chassis with the Morris Twelve series II. A three-speed manual gearbox was fitted at first, but a four-speed reappeared as an option from 1936 and standard from 1937. Steel disc Easiclene wheels replaced the wire ones at the end of 1936. Two tone paintwork is common.

For 1938 the engine was updated to overhead valve as fitted to the Wolseley Ten increasing the power output from 27 to 37.5 bhp.^[1] The chromium-plated radiator surround was replaced by a painted one, and all paint schemes were single, rather than two-tone.

The Morris Ten Series M^[11] was introduced in 1938.^[9] It was a completely new car with unitary construction, although the styling was little-changed from the outgoing Series E. The engine was also new, being the 1140cc X-Series with an output of 37 bhp (28 kW) at 4600 rpm.^[12] Although an overhead valve engine like the M-Series engine fitted to the previous Ten Series E, the X-Series was a brand new design following the disappointing performance and reliability of M-Series, which was related to the older Morris sidevalve engines. The Series M's X-Series engine had a 'free-flow' eight-port cylinder head and adopted features from contemporary American engines including a pressurised pump-driven cooling system, a fully filtered lubrication system and an automatic tensioner for the camshaft chain. Along with the contemporary Vauxhall 10-4 the Series M was one of the first mass-market British cars to feature an OHV engine and the Morris was praised for the smoothness, efficiency and quiet-running of its engine. The car had a top speed of around 62 miles per hour (100 km/h).^[12] The running gear was otherwise very conventional, even old-fashioned, for the time, with solid axles with longitudinal leaf springs all-round. Plans had been drawn up to provide the unitary-construction Ten with independent front suspension and Rack and pinion steering, but these were shelved due to cost and marketing concerns, although the parts designed for the Series M would appear in the post-war MG Y-type saloon.

Only saloon bodies with optional sun roof were made for the civilian market but a range of pick up bodies were fitted during World War II as one of among many similar products by British manufactures collectively known by the nickname "Tillies". The car was also assembled in India as the Hindustan 10 .

Postwar models can be distinguished from those made before late 1945 by a cosmetic change to the radiator grille, the later versions being rounder, faired in to the engine side panels and without the Morris badge at the top.

• Pre-war Ten Series M
• Postwar car with new grille