Mobilize_(marque)
Mobilize (marque)
Automobile brand
Mobilize is a business unit of the French car manufacturer Renault established in 2021 and it is mainly specialized in mobility-related services.[1] It focuses on subscription services, leasing, loans, data, and energy management, offering Mobilize-badged vehicles for car sharing and delivery services.
Company type | Brand, Business unit |
---|---|
Industry | Automotive |
Predecessor | Renault's financing and mobility services operations |
Founded | January 2021 |
Area served | Europe |
Products | Cars |
Services | Financing, car-related services |
Parent | Renault Group |
Divisions |
|
Website | www |
Mobilize is one of the four brands of the Renault Group, along with Renault, Dacia and Alpine.
Mobilize exists in France and Germany[2] as well as Spain.[3] It is also present is the United Kingdom and Morocco.[4]
Based on the premise that purchasing vehicles is no longer the preferred option of drivers, Mobilize aims to focus its offer on rental and car-sharing.[5]
The Mobilize business unit was created in January 2021 as part of a wider overhauling of Renault operations.[6] The new unit was set to develop car sharing and other niche businesses.[7] Mobilize was also aimed at meeting new mobility needs like car-sharing, last-mile delivery and on-demand transport.[8] Created as part of Luca de Meo’s Renaulution plan,[9] Mobilize specializes in mobility services:[10][11] energy services,[12] driving-related data analysis (like the identification of accident-prone areas, road analysis,traffic and pollution data etc…), financing and car manufacturing.[13]
In January 2021, the unit launched the Mobilize vehicle marque by presenting Mobilize EZ-1 Prototype, a car-sharing prototype quadricycle.[14] Later that year, Renault integrated its Zity electric car-sharing business into Mobilize, renaming it Zity by Mobilize.[15] The first marketed car was the subscription-only Mobilize Limo (a rebadged JMEV Yi from JMEV), introduced in the second half of 2022.[16][17] In May 2022, Renault's financial affiliate RCI Banque was made part of the unit, adopting the trade name Mobilize Financial Services.[18]
In October 2022, Mobilize announced Mobilize Fast Charge, its EV fast-charging network, with plans for 200 chargers, primarily at Renault dealerships near major roadways, by mid-2024.[19][20]
In July 2023, Mobilize Financial Services subsidiary, Mobilize Lease&co announced its acquisition of two German companies belonging to the MeinAuto Group, Mobility Concept and MeinAuto.[2]
In August 2023, Mobilize acquired shares in Select Car Leasing, a UK-based leasing company.[21][22][23]
Mobilize provides cars and electric bikes for ride-sharing, taxi and delivery companies, while also offering car-related services (including subscriptions), financial services,[24] and charging services. The unit does not produce vehicles but it gets them from other entities.[25] The unit is divided into two major divisions: Mobilize Financial Services (car financing)[26] and Mobilize Beyond Automotive (other activities).[27]
Vehicles
Mobilize Limo
In November 2023, Renault announced that the electric sedan, originally intended for cabs and VTCs, would not be marketed.[30]
Mobilize Duo/ Bento
On 10 October 2022, Mobilize presented a set of concepts alongside the production version of the Duo and Bento models.[31][32]
Mobilize Duo is regarded as the new Twizy.[33][34][35] This model is available in two versions, 45 and 80,[36] and it can carry two people.[37]
Mobilize Solo Concept
The idea for the Mobilize Solo came from Renault's design studio in India, starting from a skateboard with an umbrella, although the final concept is more like a chair in a cover. It measures 1,370 mm (54 in) long, 900 mm (35 in) wide and 1,750 mm (69 in) high. Inside there is room for one person in a semi-sitting position with a joystick instead of a steering wheel.
Mobilize Hippo
Mobilize Hippo is a utility vehicle for last-mile delivery.[38] A prototype of Hippo was prensented was first presented at the Viva Tech in 2021.[39]
- "Prix Renault Mobilize Espagne pour l'Inclusion et la Mobilité Durable". Le Petit Journal.
- Attwood, James (14 January 2021). "Renault's transformation strategy will see 24 new vehicles by 2025". Autocar. Retrieved 23 June 2023.
- Attwood, James (14 January 2021). "Renault launches Mobilize mobility brand with Twizy-style EZ-1". Autocar. Retrieved 23 June 2023.
- "Zity car-sharing to expand to Lyon in March". Electrive. 20 February 2022. Retrieved 23 June 2023.
- Sigal, Peter (30 August 2021). "Renault's Mobilize unit will launch Chinese-built EV for ride-hailing and taxi services". Automotive News Europe. Retrieved 23 June 2023.
- Raja, Shrawan (15 February 2022). "8 things you should know about Groupe Renault's Mobilize Limo". ElectricVehicleWeb. ElectricVehicleWeb.com. Retrieved 2 July 2022.
- "Renault's Mobilize targets fleets, mobility companies and last mile operators". Fleet Europe. 16 May 2022. Retrieved 23 June 2023.
- Tyler, Tim (30 October 2022). "Mobilize Fast Charge: The New Ultrafast Charging Network In Europe". CleanTechnica. Retrieved 30 October 2022.
- "Mobilize Fast Charge: the new ultrafast charging network in Europe" (Press release). Mobilize. 10 October 2022. Retrieved 30 October 2022.
- Attwood, James (10 October 2022). "Mobilize: how Renault's new brand is out to disrupt the mobility market". MoveElectric. Retrieved 23 June 2023.
- Sigal, Peter (17 January 2023). "Renault names Gianluca De Ficchy CEO of Mobilize division". Automotive News Europe. Retrieved 23 June 2023.
- "Mobilize Duo: fun for city mobility". Media Mobilize.
- "Mobilize Bento : l'héritier en mode utilitaire du Twizy est prêt". L'Automobile Magazine.
- "Renault revient à la micromobilité". Protothema.
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