Mirakl

Mirakl

Mirakl

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Mirakl is a French cloud-based e-commerce software company jointly headquartered in Paris, France and Boston, Massachusetts.[1] It provides online marketplace software to retailers, manufacturers and wholesalers.

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History

Co-founders Philippe Corrot and Adrien Nussenbaum met in 2004 and founded Splitgames, a B2C e-commerce marketplace, together in 2006. Corrot and Nussenbaum later founded Mirakl in 2012.[2]

In 2013, Mirakl opened its first UK office.[3] Mirakl launched its Boston-area headquarters in 2015.[4]

Mirakl introduced the Mirakl Marketplace Platform for Services in 2017.[5] That same year, Mirakl was included in Gartner's Hype Cycle for Digital Commerce: Marketplace Operation Applications.[5] SAP became an official reseller of Mirakl's Marketplace Platform the following year.[6] In 2018, the company launched Mirakl Catalog Manager (MCM) to improve product data quality.[6] Mirakl Connect, a marketplace ecosystem platform, was launched in 2019.[7]

In 2020, Mirakl launched 66 new online marketplaces, including platforms for Carrefour, H&M Home, Decathlon, and Kroger.[8][9][10] The company launched its StopCovid19.fr platform to help distribute Personal Protective Equipment to combat the COVID-19 pandemic. This included delivering 300,000 liters of hand sanitizer and 320,000 face masks in less than a week.[11] Ahold Delhaize announced that it would launch its digital marketplace at the beginning of 2021 using Mirakl’s software platform.[12]

In 2021, Hudson's Bay partnered with Mirakl to launch its new third-party online marketplace on TheBay.com.[13] In April, United Natural Foods partnered with Mirakl to develop North America’s first online wholesale food marketplace.[14]

In May 2021, Mirakl announced the release of new features, including categorization AI, unified dropship operations, and streamlined B2B selling.[15] L'Oréal’s SalonCentric rolled out a new e-commerce marketplace in June using Mirakl’s Marketplace Platform,[16] and Debenhams did the same in October.[17]

In November 2021, Macy’s, Inc. announced that it will partner with Mirakl to launch an online marketplace at macys.com and bloomingdales.com.[18] Mirakl also announced its first acquisition of French invoice and compliance startup Octobat.[19]

Customers

Mirakl has set up SaaS marketplace platforms for over 350 companies globally[2][20] including: Boots, Macy's, Carrefour,[21] Conrad Electronic,[22] and Toyota Material Handling,[23]

Reception

In 2012, Mirakl received the "Best Solution" award in the New Services category of E-commerce Awards.[24] The following year, the company won the IBM Smartcamp Award.[25] In May 2014, Mirakl was a finalist of the IBM Business Partner Beacon Awards.[26]

Mirakl was named a WEF Technology Pioneer in 2020.[27]

References

  1. [1]
    on Chesto (23 September 2020). "Software startup plans to add at least 250 jobs in Mass. after $300M funding round". Boston Globe. Retrieved 29 April 2022.
  2. [2]
    Bruce Rogers (19 May 2021). "Mirakl Achieves Unicorn Status By Helping Companies Become Like Amazon". Forbes. Retrieved 21 January 2022.
  3. [3]
    Fiona Briggs (18 November 2014). "Mirakl appoints Daniel Thompson to help meet demand for online marketplace platforms from UK retailers". Retail Times. Retrieved 29 April 2022.
  4. [4]
    Fiona Briggs (19 June 2015). "'French online marketplace vendor, Mirakl, sets sights on US retailers and opens Boston office". Retail Times. Retrieved 29 April 2022.
  5. [5]
    "Mirakl Announces Record Marketplace Go-Lives and Revenue Impact for 2017". www.businesswire.com. 20 March 2018. Retrieved 14 February 2019.
  6. [6]
    "Mirakl Announces 80% Year-Over-Year Growth and Over 100% GMV Increase | SYS-CON MEDIA". www.sys-con.com. Retrieved 14 February 2019.
  7. [7]
    "New 'Mirakl Connect', The Global Marketplace Ecosystem, Accelerates Growth in Booming Platform Economy – RetailWire". Retrieved 20 September 2020.
  8. [8]
    Nicole Silberstein (27 May 2021). "Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?". Retail Touch. Retrieved 11 March 2022.
  9. [9]
    David Moin (17 May 2021). "Mounting Marketplaces: Game Changers, but No Slam Dunk". WWD. Retrieved 11 March 2022.
  10. [10]
    "Mirakl Exceeds $100 Million in Annual Recurring Revenue in 2021". Tame Bay. 10 February 2022. Retrieved 11 March 2022.
  11. [11]
    "'Amazon of coronavirus' app sends critical supplies to hospitals within 24 hours". The Independent. 2 April 2020. Archived from the original on 15 May 2022. Retrieved 20 September 2020.
  12. [12]
    Jeff Wells (4 November 2020). "Ahold Delhaize lays out omnichannel updates to keep 2020 growth going long term". Grocery Dive. Retrieved 11 March 2022.
  13. [13]
    David Moin (19 March 2021). "Hudson's Bay Launches an Online Marketplace". WWD. Retrieved 11 March 2022.
  14. [14]
    Russell Redman (7 April 2021). "UNFI launches online wholesale digital marketplace". Supermarket News. Retrieved 29 April 2022.
  15. [15]
    Chris Dawson (5 May 2021). "Mirakl dropship capabilities added to marketplace platform". Tame Bay. Retrieved 10 February 2022.
  16. [16]
    Dan Berthiaume (2 June 2021). "L'Oreal subsidiary adapts online marketplace model for salon pros". CSA. Retrieved 10 February 2022.
  17. [17]
    "boohoo taps Mirakl tech for Debenhams online marketplace push". RTIH. Retrieved 10 February 2022.
  18. [18]
    Lauren Thomas (18 November 2021). "Macy's shares surge on upbeat earnings, decision to hire AlixPartners to review business". CNBC. Retrieved 10 February 2022.
  19. [19]
    "Mirakl Acquires Octobat to Enhance Invoice Compliance". Pymnts. 9 November 2021. Retrieved 10 February 2022.
  20. [20]
    David Moin (17 May 2021). "Mounting Marketplaces: Game Changers, but No Slam Dunk". WWD. Retrieved 21 January 2022.
  21. [21]
    "Carrefour launch food marketplace in france". Tamebay. 28 June 2020. Retrieved 20 September 2020.
  22. [22]
    "Conrad launcht ersten B2B-Marketplace für Technik und Elektronik in Deutschland". PR-COM. 17 July 2017.
  23. [23]
    "Toyota Material Handling's E-Commerce Strategy Paying Off". MHL-News. 16 July 2020.
  24. [24]
    "Mirakl : E-Commerce Award Nouveaux Services". journaldunet.com.
  25. [25]
    "IBM Espace actualités – 2013-09-25 Le trophée IBM SmartCamp 2013 a été remporté par la société Mirakl – France". ibm.com.
  26. [26]
    "IBM PartnerWorld – IBM Beacon Awards". ibm.com. 30 June 2014.
  27. [27]
    "Mirakl". World Economic Forum. 2020. Retrieved 30 April 2022.
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