Mimu_Maxi

Mimu Maxi

Mimu Maxi

American women's fashion company

Mimu Maxi (styled MIMU MAXI) is a women's fashion company based in New York City. The company was founded in 2014 by Chabad Hasidic women Mushky Notik and Mimi Hecht.[1]

Quick Facts Industry, Founded ...

The brand gained attention for their attempt at mediating between contemporary fashion trends and the moral codes of Orthodox Judaism which legislates various modesty requirements for Jewish women.[2][3] In 2014, the brand founders collaborated with a Muslim fashion blogger causing some debate in the Orthodox community.[4][5][6]

See also

References

  1. [1]
    Azoulay, Bonnie (15 November 2018). "When Instagram Took Down Orthodox Fashion Brand's Pro-Israel Post". The Forward.
  2. [2]
    Alexander, Neta (12 May 2017). "Kim Kardashian, These Hasidic Designers Have Just the Thing for You". Haaretz.
  3. [3]
    Layne, Jodie (2 February 2015). "Check Out This Awesome Brand By 2 Orthodox Sisters". Bustle.
  4. [4]
    Lövheim, Mia. "Media and religion: bridging ‘incompatible agendas’." In Foundations and Futures in the Sociology of Religion, pp. 51-64. Routledge, 2017.
  5. [5]
    Lewis, Reina. "The commercial limits of the Ummah? National and regional taste distinctions in the modest fashion market." In Islam, Marketing and Consumption, pp. 101-119. Routledge, 2016.
  6. [6]
    Basu, Tanya (27 February 2015). "How the Internet Made Modest Fashion Cool". The Atlantic.
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