Micro-donation
Micro-donation
Small charitable donations
Micro-donation or microphilanthropy is a form of charitable donation that is small in the donated amount. In the past[when?], micro-donations have been used most effectively by companies collecting spare change at registers and checkouts. Recently[when?], this form of philanthropy has become more popular with the advent of online and mobile donating.
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In addition to the more traditional forms of donating, like giving directly from person to person, both the internet and mobile-phones have become more accepted by the public for collecting donations.[citation needed]
Micro-donations of $200 or less have made up an ever-larger share of nomination fundraising in the three United States presidential primary elections since 2000. (In this measurement a person who donates $190 twice to a candidate has given two micro-donations, but is not a micro-donor). Micro-donations accounted for 25% of the total donations for the United States presidential election in 2000. This figure rose to 34% in 2004 and 38.8% in 2008.[1][2][3]