Magazine_Luiza

Magazine Luiza

Magazine Luiza

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Magazine Luiza S.A., also known as Magazine Luiza, or simply as Magalu, is a Brazilian retail company, along with GPA, Viavarejo, Lojas Americanas and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano.

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History

In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks,[2] which were still in use in 2019.[3]

In January 2016, Frederico Trajano became Magazine Luiza's CEO.[4]

In August 2020, the company acquired Hubsales, a website selling products directly to consumers, Canaltech, a gadget review website, and InLoco Media an advertising company using mobile phone location tracking data.[5]

In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in which Black Brazilians are often sidelined.[6]

References

  1. [1]
    "Earnings Release 2021". Magazine Luiza IR. 15 March 2021. pp. 2, 8, 9. Retrieved 11 July 2022.
  2. [2]
    "Retailing in Brazil: "Virtual Store Business Model Will Gain Ground" - L'Atelier BNP Paribas". L'Atelier BNP Paribas. Archived from the original on 2019-03-05. Retrieved 2020-10-31.
  3. [3]
    Grant, Michelle. "The Brazilian Retailer Conquering Omnichannel". Forbes. Retrieved 2019-05-07.
  4. [4]
    "After 3,800% Rally, CEO of Brazil Retailer Says It's Still Cheap". 2018-02-01. Retrieved 2019-05-07.
  5. [5]
    "Magazine Luiza anunciou a compra de duas startups para explorar um mercado com potencial bilionário: a publicidade online". ADVFN News (in Brazilian Portuguese). 6 August 2020. Retrieved 2020-09-23.
  6. [6]
    Perspectives, Opinion by Arick Wierson for CNN Business (17 November 2020). "Opinion: A company in Brazil made a controversial move to fight racism. Other CEOs should try it". CNN. Retrieved 2020-11-22. {{cite web}}: |first= has generic name (help)
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This article uses material from the Wikipedia article Magazine_Luiza, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.