MTI Digital is a provider of in-store music, advertising, digital signage, and on-hold messaging and hold music for retail stores, supermarkets, convenience stores, and restaurants in the United States and Canada.

MTI Digital was founded in 1988^[1] as Music Technologies International by Lorraine Golden, who previously acted as general manager for Detroit radio stations WNIC and WQRS, and owner of WDTX.^[2][3] The company was founded as an alternative to the easy-listening elevator music that was common in retail stores of the 1980s,^[4] instead providing an experience similar to that of FM radio with popular music interspersed with commercial advertising.^[5]

MTI initially provided background music by satellite to retailers such as Kmart,^[6] tailoring the music and advertising to each specific retailer and its vendors.^[7] In 2000, the company partnered with fellow background music provider Muzak to focus on in-store advertising sales to retailers such as Toys "R" Us and Rite Aid. This partnership saw MTI's focus shift from background music to point of sale advertising targeted at a retailers’ customers for much of the next decade.^[5]

MTI ended its partnership with Muzak and pivoted back to in-store background music by 2009.^[8] The company rebranded as MTI Digital in the 2010s and provides music and messaging via digital receivers rather than satellite,^[9] as well as digital signage, menu boards, and sound system design.^[10]

MTI Digital is a WBENC-certified Woman-owned business.^[10]

MTI Digital's music and messages are programmed using a media player located at each location connected by the internet to MTI's servers.^[9] Audio advertisements and music playlists are regularly updated on each player, ensuring that the content is up-to-date, and allowing MTI to customize the music and messaging program for each retailer and location.^[11]

MTI provides music, audio messages, and digital signage primarily to national and regional convenience and retail stores as well as QSRs in the United States and Canada, including Rite Aid,^[8] Jared Jewelers,^[12] Wawa,^[13] Sonic Drive-in,^[12] Kum & Go,^[10] Allsups,^[14] and EZCorp.^[15]