MODE_(magazine)
MODE (magazine)
Plus-sized fashion magazine
MODE (stylized MODE) was a fashion magazine aimed towards plus-size women which launched in the spring of 1997.[5] The magazine was praised for targeting the plus-size consumer with a Vogue-like fashion philosophy.[5] MODE also helped to increase the growth of the plus-size industry and the caliber of plus-size clothing and advertising.[1] In 1997, MODE was named the best new magazine launch by Ad Week and Advertising Age.[5] MODE also ran model search competitions in conjunction with the Wilhelmina modeling agency, drawing entries from thousands of hopefuls from the US and Canada.[6][7][8] Its circulation was approximately 600,000 at the time of its demise[4] in October 2001.[9]