Susan Elizabeth Earle MBE (born 1963) ^[1]is a British entrepreneur. She co-founded the Liz Earle Beauty Co., a skincare company, in 1995.^[2] She has written over 35 books on beauty, nutrition, and wellbeing and is regularly seen on ITV’s This Morning. She is the founder of Liz Earle Wellbeing, a bi-monthly magazine,^[2] and Liz Earle Fair and Fine, a Fairtrade jewellery brand.^[3]

Earle was born and grew up in Portsmouth. She took a course in hotel management and catering at Westminster College and then went to work for Molton Brown. ^{[1] [4]}Earle started as a beauty writer for Woman’s Journal. During this time she wrote her first book, Vital Oils.^[5] She has since published more than 30 books on beauty, health, and wellbeing topics.^[6][7]

In 1995 together with her friend Kim Buckland, she co-founded Liz Earle Naturally Active Skincare on the Isle of Wight, which later became the Liz Earle Beauty Co. In 2010 it was sold to Avon.^[8] In 2015 Avon sold the Liz Earle Beauty Co. to Walgreens Boots Alliance for £140 million.^[9] Earle remained a global ambassador to the beauty brand until 2017^[10] and then announced her departure to concentrate on new ventures.^[11] In 2013, Earle set up Liz Earle Wellbeing, a wellness website and later a bi-monthly magazine,^[12] podcast series and YouTube channel.^[7] In 2018 Hearst UK began a publishing and partnership deal with Liz Earle Wellbeing.^[13] In 2015 she founded Liz Earle Fair and Fine, an ethical jewellery range.^[14]

Earle first appeared on ITV’s This Morning and then left to host the first UK television programme on beauty, BBC1’s Beautywise.^[15] Her own series, Liz Earle’s Lifestyle, ran for three series on ITV ^[16]Her other TV credits include A-Z of Food and Beauty on the Carlton Food Network.^[17] Earle rejoined ITV’s This Morning in 2015 with a regular Inside-Out Beauty slot^[18] and in 2017 filmed a mini-series in Greece and Italy on living well which was screened on This Morning in January 2018.^[19] In 2018 she was featured on BBC Countryfile.^[20]

Earle is divorced and lives with her five children on a West Country farm.^[5]

Earle was one of the founding members of the Guild of Health Writers and co-founded the Food Labelling Agenda (FLAG).^[21] She is a Patron of Ace Africa;^[22] is an ambassador and advocate for several food-focused charities including The Soil Association, The Sustainable Food Trust,^[23] Tearfund, The Menopause Charity and Compassion in World Farming^[24] and has fronted campaigns for The Prince’s Trust^[25] and the National Osteoporosis Society.^[26] She is also an Ambassador for Love British Food ^[27] and CURE International.^[28]

In 2010, she founded the humanitarian charity LiveTwice. ^[29] She is a supporter of "one nation" conservatism. ^[1]

• 1997 MBE for services to the beauty industry in 1997.^[30]
• 2009 Honorary doctorate from Portsmouth University^[31]
• 2015 Honorary doctorate from Staffordshire University^[32]

• The Good Menopause Guide,^[33]
• The Good Gut Guide,^[34]
• SKIN,^[35]
• Juice,^[36]
• Skin Secrets,^[37]
• 6-Week Shape Up Plan,^[38]
• Youthful Skin,^[39]
• Detox,^[40]
• Dry Skin and Eczema,^[41]
• Food Combining,^[42]
• Eat Yourself Beautiful,^[43]
• Healthy Menopause,^[44]
• Vitamins and Minerals,^[45]
• Evening Primrose Oil,^[46]
• Successful Slimming,^[47]
• Aromatherapy,^[48]
• The ACE Plan,^[49]
• Food Allergies,^[50]
• Liz Earle's Lifestyle Guide,^[51]
• New Natural Beauty,^[52]
• Acne,^[53]
• Post Natal Health,^[54]
• Vegetarian Cookery,^[55]
• Juicing,^[56]
• Liz Earle's Best Bikini Diet^[57]
• Baby and Toddler Foods,^[58]
• Hair Loss,^[59]
• Save Your Skin,^[60]
• Antioxidants,^[61]
• Cod Liver Oil,^[62]
• Beating PMS,^[63]
• Healthy Pregnancy,^[64]
• Herbs for Health,^[65]
• Food Facts,^[66]
• Beating Cellulite.^[67]
• A Better Second Half (2023)^[1]