The people who are born in the City of São Paulo are called Paulistanos in Brazil, while the people who are born in State of São Paulo, independent of the city, are called as Paulistas. These people made extensive contributions to Brazil's (and the world's) history, culture, music, literature, education, science, and technology and a great hub of Brazilian growth and innovation in all these areas. Notable people born in the City or the State of São Paulo include:

• Gianne Albertoni (b. 1981) – Top model
• Frida Alexandr (1906–1972) – Jewish author
• Sandra Annenberg (b. 1968) – Journalist
• Luiz Cesar Barbieri (b. 1981) – Footballer known as "Cesinha"
• Rubens Barrichello (b. 1972) – Racing driver
• Yara Bernette (1920–2002) – Brazilian classical pianist
• Sagramor de Scuvero Brandão (1921-1995) actress and radio personality
• Luciano Burti (b. 1975) – Racing driver
• Lília Cabral (b. 1957) – Actress
• Cafu (b. 1970) – Football player
• Alice Piffer Canabrava (1911–2003) – Economic historian^[1]
• Laura Cardoso (b. 1927) – Actress
• Boris Casoy (b. 1941) – Journalist
• César Cielo (b. 1987) – Swimmer
• Rochelle Costi (1961–2022) – artist and photographer^[2]
• Abílio Diniz (b. 1936) – Chairman and businessman
• Milene Domingues (b. 1979) – Top model
• Elsie Dubugras (1904 – 2006) – Journalist, medium, parapsychologist and plastic artist
• Eliana (b. 1972) – TV presenter
• Eliane Elias (b. 1960) – Jazz pianist, singer, composer and arranger
• Rodrigo Faro (b. 1973) – TV presenter and actor
• Vicente Feola (1909–1975) – Football coach
• Christian Fittipaldi (b. 1971) – Racing driver
• Emerson Fittipaldi (b. 1946) – Racing driver
• Adriane Galisteu (b. 1973) – TV presenter
• Raul Gil (b. 1938) – TV presenter
• Luciana Gimenez (b. 1970) – TV presenter
• Yan Gomes (b. 1987) – Major League Baseball player
• Ailton Graça (b. 1964) – Actor
• Beatriz Haddad Maia (b. 1996) – Tennis player
• Alexandre Herchcovitch (b. 1971) – Fashion designer
• Luciano Huck (b. 1971) – TV presenter
• Eder Jofre (1936–2022) – Boxer
• Gilberto Kassab (b. 1960) – Politician, mayor of São Paulo
• Andreas Kisser (b. 1968) – Guitarist
• Felipe Kitadai (b. 1989) – Olympic medalist judoka
• Amyr Klink (b. 1955) – Sailor
• Mike Krieger (b. 1986) – Co-founder of Instagram
• Dodi Leal (b. 1984) - Academic, performer and trans rights activist
• Rita Lee (1947-2023) – Rock and roll singer
• Tiago Leifert (b. 1980) – Journalist and TV presenter
• Paula Lima (b. 1970) – Singer
• Anita Malfatti (1889–1964) – Painter
• Paulo Maluf (b. 1931) – Politician, governor of São Paulo
• Felipe Massa (b. 1981) – Brazilian Formula One driver
• Marcos Mion (b. 1979) – TV presenter
• Eric Moxey (1894–1940) – R.A.F bomb disposal expert
• Marcio Navarro (b. 1978) – MMA fighter, former ISKA World champion kickboxer
• Alessandra Negrini (b. 1970) – Actress
• Paolla Oliveira (b. 1982) – Actress
• Marisa Orth (b. 1963) – Actress
• José Carlos Pace (1944–1977) – Racing driver
• Ernesto Paglia (b. 1959) – Journalist
• Monalisa Perrone (b. 1969) – Journalist
• Laura Pigossi (b. 1994) – Tennis player
• Marcos Pontes (b. 1963) – Astronaut
• Muricy Ramalho (b. 1955) – Football coach
• Nando Reis (b. 1963) – Singer
• Sérgio Reis (b. 1940) – Singer
• Caio Ribeiro (b. 1975) – Football player
• Suzane von Richthofen (b. 1983) – Famous convicted murderer
• Maria Rita (b. 1977) – Singer
• Rivelino (b. 1946) – Football player
• Zé Roberto (b. 1974) – Football player
• Ellen Rocche (b. 1979) – Actress
• Cairo Santos (b. 1991) – American football player
• Djalma Santos (1929–2013) – Football player
• Ricardo Semler (b. 1959) – Entrepreneur
• Ayrton Senna (1960–1994) – Racing driver
• Charles Oliveira (b. 1989) – MMA Fighter, Former UFC Lightweight Champion
• Alex Pereira (b. 1987) – MMA Fighter, Former Kickboxer Champion
• Giovana Queiroz (b. 2003) – Footballer for Brazil^[3]
• Anderson Silva (b. 1975) – MMA fighter
• Margarida Teresa da Silva e Orta (1711–1793) – writer, poet
• Mauricio de Sousa (b. 1935) – Cartoonist and businessman
• Aldir Mendes de Souza (1941–2007) – Painter and physician
• Luisa Stefani (b. 1997) – Tennis player
• Suzana Vieira (b. 1942) – Actress
• Viola (b. 1969) – Football player
• Eva Wilma (1933–2021) – Actress
• Mariana Ximenes (b. 1981) – Actress
• Chucri Zaidan (1891–1980) – Physician received in 1966 the title of Paulistano Citizen of the Municipal Chamber of São Paulo.

This article needs additional citations for verification. (June 2023)