Lego_The_Angry_Birds_Movie

Lego The Angry Birds Movie

Lego The Angry Birds Movie

Lego theme

Lego The Angry Birds Movie (stylized as LEGO The Angry Birds Movie) was a Lego theme based on Rovio Entertainment's video game series of the same name and the same of the film. It was licensed from Columbia Pictures and Rovio Animation.[2][3] The theme was first introduced in April 2016.[4][5][6] The product line was discontinued by the end of 2017.

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Overview

Lego The Angry Birds Movie was based on the film. The product line focused on a group of birds (Bomb, Chuck, Matilda, Mighty Eagle, Red and Stella) whose eggs are stolen by the green piggies, who wish to eat them. The green piggies are led by the evil King Leonard Mudbeard, who is assisted by Biker Pig, Chef Pig, Foreman Pig, Pilot Pig, Pirate Pig and many piggies.[7] Lego The Angry Birds Movie aimed to recreate the main characters in Lego form, including named Bomb, Chuck, Matilda, Mighty Eagle, Red and Stella.[8][9] In addition, The Lego Group built a life-sized model of Red, a red bird who appears in The Angry Birds Movie film.[10]

Development

Lego The Angry Birds Movie was inspired by the 2016 film The Angry Birds Movie. The Lego construction toy range was based on the animated film and developed in collaboration with Rovio Entertainment. The construction sets were designed to recreate the story and characters of the animated film in Lego form. The Lego Group VP of licensing and entertainment Jill Wilfert stated, "Our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game."[11]

Launch

Lego The Angry Birds Movie theme was launched at the New York Toy Fair in 2016.[12][13] As part of the marketing campaign, The Lego Group released six toy sets based on the first film. Each set featured a different castle, pirate ship and vehicles. Minifigures including Bomb, Chuck, Matilda, Mighty Eagle, Red and Stella were released as well.[8][9] Several green piggies including Biker Pig, Chef Pig, Foreman Pig, King Pig (Leonard), Leonard, Piggy, Pilot Pig and Pirate Pig were released as well.[9][14][15]

Construction sets

According to Bricklink, The Lego Group released a total of six Lego sets as part of Lego The Angry Birds Movie theme.[1] It was discontinued by the end of 2017.[16]

In 2016, The Lego Group announced a partnership with Columbia Pictures and Rovio Animation[17][18][19] to create a licensing and merchandising programme based on The Angry Birds Movie film, which was released on 2 April 2016.[20][7] The six sets[21][22][23] being released were Piggy Car Escape (set number: 75821), Piggy Plane Attack (set number: 75822), Bird Island Egg Heist (set number: 75823), Pig City Teardown (set number: 75824), Piggy Pirate Ship (set number: 75825) and King Pig's Castle (set number: 75826).[24][25] The sets were designed primarily for children aged 6 to 14 years old. The Angry Birds Action! App tied with construction sets.[26]

Piggy Car Escape

Piggy Car Escape (set number: 75821) was released on 2 April 2016. The set consisted of 74 pieces with two minifigures. Piggy Car included variety of accessories, a driver's seat and an ice cream shooter. The set included Lego minifigures of Chuck and a Piggy.[24][25][27]

Piggy Plane Attack

Piggy Plane Attack (set number: 75822) was released on 2 April 2016. The set consisted of 168 pieces with two minifigures. Pilot Pig's Piggy Plane included a cockpit for Pilot Pig, a joystick and two flick missiles. It also included a catapult and variety of accessories. The catapult was used to launch Red at the Piggy Plane. The set included Lego minifigures of Red and Pilot Pig.[24][25][27]

Bird Island Egg Heist

Bird Island Egg Heist (set number: 75823) was released on 2 April 2016. The set consisted of 277 pieces with three minifigures. Bird Island Egg Heist included Matilda's House and a Piggy Trike. Biker Pig's Piggy Trike included a giant front wheel and a variety of accessories. The Piggy Trike didn't appear in the film unlike Matilda's house. It also included Billy the Sign and accessories. The set included Lego minifigures of Red, Matilda and Biker Pig.[24][25][27]

Pig City Teardown

Pig City Teardown (set number: 75824) was released on 2 April 2016. The set consisted of 386 pieces with four minifigures. Pig City included a hot dog stand, a small house and a falling boulder. The hot dog stand didn't appear in the film. Target zones included the boulder, the zip-lining pig and the bridge. It also included a catapult and variety of accessories. The catapult was used to launch Red at the Target zones. The set included Lego minifigures of Red, Stella and two piggies.[24][25][27][28]

Piggy Pirate Ship

Piggy Pirate Ship (set number: 75825) was released on 2 April 2016. The set consisted of 620 pieces with four minifigures. Piggy Pirate Ship included sails, flags, a winch with a boulder attached to it, a crane with a net, wheelhouse and a galley. It also included a crossbow shooter, a jetty-themed catapult and variety of accessories. The jetty catapult was used to launch Red and Bomb at the Piggy Pirate Ship. The set included Lego minifigures of Red, Bomb, Pirate Pig and Leonard.[24][25][27]

King Pig's Castle

King Pig's Castle (set number: 75826) was released on 2 April 2016. The largest set consisted of 859 pieces with five minifigures. King Pig's Castle included an opening gate, collapsible mini-tower and the hangar. Target zones included Golden Crown Tower with a boulder, collapsible tower and the hangar. It also included six eggs and variety of accessories, one of them being blue like in the film's climax. The catapult, in the form of a slingshot was used to launch Red at the Target zones. The set included Lego minifigures of Red, Mighty Eagle, King Pig (Leonard), Chef Pig and Foreman Pig.[24][25][27]

Web shorts

The product line was accompanied by a series of animated short films that was released on YouTube inspired by both The Angry Birds Movie film as well as the Lego toyline.

The 6 web shorts have been released on YouTube.

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See also

References

  1. [2]
    "Rovio bolsters Angry Birds licensing programme". Toy World Magazine. Archived from the original on January 20, 2021. Retrieved June 10, 2015.
  2. [3]
    "Rovio Entertainment: Lego Angry Birds Will Take Flight". Business Wire (Press release). 8 June 2015. Retrieved 8 June 2015.
  3. [4]
    Crecente, Brian (June 8, 2015). "Angry Birds Lego official Lego sets coming next year". Polygon. Retrieved December 7, 2020.
  4. [5]
    Kamen, Matt (11 January 2016). "Lego Angry Birds flock around upcoming movie". Wired UK. Retrieved 29 May 2017.
  5. [6]
    "Lego Systems Unveils Hundreds of New Building Sets to Spark Creative Play for Builders of All Ages and Interests". PR Newswire. February 11, 2016.
  6. [7]
    Fahey, Mike (July 1, 2015). "So That's What A Lego Angry Bird Looks Like". Kotaku. Retrieved December 7, 2020.
  7. [8]
    "Lego Angry Birds Minifigures & Cosmic Boy Super Heroes Figure Spotted in Hong Kong". toysnbricks.com. 11 January 2016. Retrieved 11 January 2016.
  8. [9]
    Farshtey, Gregory; Lipkowitz, Daniel; Hugo, Simon (2020-10-01). LEGO Minifigure A Visual History New Edition. Dorling Kindersley Limited. p. 208. ISBN 978-0-241-50202-0.
  9. [10]
    Red Timelapse - Lego The Angry Birds Movie - Mini Movie. May 12, 2016 – via YouTube.
  10. [11]
    Dickson, Jeremy (June 8, 2015). "Lego and Rovio hope Angry Birds sets fly off shelves". Kidscreen. Brunico Communications. Retrieved July 5, 2019.
  11. [12]
    "New York Toy Fair 2016 Lego Press Release". Brick Fanatics. 11 February 2016. Retrieved 2 November 2016.
  12. [13]
    "Lego to Feature 'Angry Birds'". licenseglobal.com. 2018-04-06. Retrieved 2021-03-18.
  13. [14]
    "A look at Lego Bad Piggies coming 2016". Brick Fanatics. 30 September 2015. Retrieved 30 September 2015.
  14. [15]
    "New Lego Minifigures Revealed For 'Angry Birds Movie'". Forbes. Retrieved 1 October 2015.
  15. [16]
    "The Angry Birds Movie LEGO Sets". BrickEconomy. Retrieved 2021-06-15.
  16. [17]
    Don Reisinger (June 8, 2015). "Angry Birds maker latches onto Lego at last". CNET. Retrieved September 26, 2020.
  17. [18]
    "Lego to launch Angry Birds building sets". Toy World Magazine. Retrieved June 8, 2015.
  18. [19]
    "Over 60 Images of 'Batman v Superman' and 'Captain America: Civil War' Lego Sets at Toy Fair". Collider. 2016-02-13. Retrieved 2021-03-22.
  19. [20]
    "Lego Angry Birds to land in 2016". ToyNews. Archived from the original on 10 May 2021. Retrieved 8 June 2015.
  20. [21]
    "LEGO Angry Birds Sets Officially Building to a Release". gamerant.com. 8 June 2015. Retrieved 8 June 2015.
  21. [22]
    "Lego Angry Birds Sets Announced". IGN. 9 June 2015. Retrieved 9 June 2015.
  22. [23]
    "Five 2016 Lego Sets That Wouldn't Exist Without Video Games". Forbes. Retrieved 28 January 2016.
  23. [24]
    "Lego Angry Birds movie sets revealed [News]". brothers-brick.com. 8 January 2016. Retrieved 8 January 2016.
  24. [25]
    "Official Lego Angry Birds Set Images". Brick Fanatics. 8 January 2016. Retrieved 8 January 2016.
  25. [26]
    "Angry Birds Action! now available worldwide,with movie tie-ins as well". AndroidCommunity.com. April 30, 2016.
  26. [27]
    "The Angry Birds Movie: How do the sets compare to the film?". Brickset. 18 August 2016. Retrieved 18 August 2016.
  27. [28]
    Angry Birds - Pig City Teardown - Lego Build Zone - Season 3 Episode 10. September 2, 2016 – via YouTube.
  28. [29]
    Super Soaked - Lego The Angry Birds Movie - Mini Movie. April 8, 2016 – via YouTube.
  29. [30]
    The Official Piggy Smash Challenge - Lego The Angry Birds Movie - Mini Movie. April 17, 2016 – via YouTube.
  30. [31]
    Downward Pig - Lego The Angry Birds Movie - Mini Movie. April 29, 2016 – via YouTube.
  31. [32]
    Disco Dreaming - Lego The Angry Birds Movie - Mini Movie. May 19, 2016 – via YouTube.
  32. [33]
    Cooking for King Pig - Lego The Angry Birds Movie - Mini Movie. May 21, 2016 – via YouTube.
  33. [34]
    Pig Panic - Lego The Angry Birds Movie - Mini Movie. June 9, 2016 – via YouTube.
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