The King of Europe Cup (KOE cup) was a European professional wrestling tournament in the style of the Battle of Los Angeles, King of Indies, Super 8, and Ted Petty Invitational tournaments of the United States.^[1] The tournament was hosted at the Liverpool Olympia in Liverpool, England on April 28 and April 29, 2007 and was the brainchild of two UK wrestling veterans Alex Shane and Doug Williams. In what was considered a historic event in British wrestling history, the tournament to crowned the KOE cup holder and involved 16 promotions and wrestlers from across the world.

This tournament should not be confused with the "King of Europe Tournament", held in 2006 by the Austrian wrestling promotion Rings of Europe.

The following ideas were advertised on the web-site prior to the tournament, but were not implemented.

• Prize fighting

For the first time in modern British wrestling, fans were given the opportunity to make voluntary donations for match of the night. This money was then added to a £1000 match of the night cash prize which was donated by event organizers, giving £500 a night for the best match on each day. Fans were given score sheets at the start of the show and were asked to put their top three matches from that night in order. The votes were collected and the three matches with the most votes were decided. The fan donated money was then added to the $1000 prize fund giving grand cash reward.

The participants who fans selected to have the best 3 matches each night then received the prize money at the end of each night with 55% for 1st prize, 35% for second, and 10% for third prize, improving the earnings of the wrestlers who give fans the best matches.^[2]

• Match suggestions

At the end of night one, fans were asked upon leaving to select two matches using the eliminated 8 wrestlers from round one. Once again these suggestions were collected and the matches with the most audience votes were made for the following evening.^[2]

Some promotions handpicked wrestlers to participate in the King of Europe Cup, while others held qualifying matches to determine their representatives in the tournament.

Note: Full Impact Pro was entered in the tournament with Roderick Strong as their representative, but they were replaced by World Association of Wrestling.

King of Europe Cup received mixed reviews upon the DVD release of the event.

Arnold Furious of 411Mania praised the event with "an easy thumbs up", rating it 9.5. According to him, the tournament had "a number of excellent bouts". He felt that "The first night of the tournament seemed a little OTT with an assortment of finishers getting killed. It seemed in a few matches like it’d only end when someone was dead or in the case of Jody Fleisch, in hospital. That said night one contained some thrilling encounters and at the end a great and unexpected effort from Rhino of all people. The second night boasted some improved technical wrestling including a very strong final between Doug Williams and Nigel McGuinness. It’s a pity the semis were skipped over so quickly but the lack of filler meant the tournament needed a strong final and that was the only way to preserve it."^[7]

The Wrestling Revolution staff felt that the tournament featured "some great, British-style wrestling, but mostly from just Nigel (McGuinness), Doug (Williams), (Chris) Hero, Claudio (Castagnoli), and Ares" and "The lack of DQ’s was a big surprise". They praised the tournament final between McGuinness and Williams as "an awesome match", but "nothing on this show was truly special", as "many of the matches feel the like the same match over and over, especially on night one" and had "just a whole bunch of enjoyable wrestling matches".^[8]