Joyoung Co., Ltd. (simplified Chinese: 九阳; traditional Chinese: 九陽; pinyin: Jiǔyáng) is a Chinese manufacturer of home-use soybean milk machines,^[2] headquartered in Jinan, Shandong. The business was incorporated in 1994.^[3] As of 2009 it was China's largest soybean milk machine company. The company saw an increase in business after a tainted milk scandal in 2008. In May of that year it was listed on the Shenzhen Stock Exchange.^[4]

Soy milk is known as Chinese cuisine as well as one of the Chinese traditional breakfast drinks. Therefore, in the beginning, Joyoung Company mainly focused on soy-related appliances such as soy milk makers.^{[citation needed]}