Immutable_Pty_Ltd
Immutable Pty Ltd
Australian crypto gaming company
Immutable Pty Ltd (formerly Fuel Games) is an Australian crypto assets gaming company established in 2018 in Sydney. It developed digital collectible card game Gods Unchained and role-playing video game Guild of Guardians.
| Formerly | Fuel Games |
|---|---|
| Company type | Private |
| Industry | crypto assets; video gaming |
| Founded | 2018 |
| Founder | Robbie Ferguson, James Ferguson and Alex Connolly |
| Headquarters | Australia |
| Website | https://www.immutable.com/ |
Founded in 2018 by Robbie Ferguson, James Ferguson and Alex Connolly, the company developed crypto platform "Immutable X" based on blockchain Ethereum.[1] Immutable partnered with Israeli company StarkWare for their "layer 2", "zero knowledge roll up" network in 2020.[2] Immutable X has partnered with GameStop, Kongregate, Ubisoft and ESL.[3]
Gods Unchained is a collectible trading card game with a non-fungible token (NFT) for each card for Android, iOS, Microsoft Windows and MacOS. It was directed by Chris Clay, former game director of Magic: The Gathering Arena.[4]
At the time of layoffs in July 2022, the number of unique players logging into the game was 10 000, down from 22 000 in April, according to a third-party tracking site Cards Unchained.[5] In December 2023, the Entertainment Software Rating Board (ESRB) rated the game and Striker Manager 3 "Adults Only 18+" (AO), assessing "whether products may reward real money, prizes with real world value, or something that can be exchanged for or converted to real money (i.e., gift cards, cryptocurrency, etc.), as well as whether there is cash spent to be eligible for such rewards." (Blockchain games such as poker game Polker have not received an Adults Only rating) The game was removed from the Epic Games Store after the rating, but reinstated following Epic Games updating its content policy to allow such crypto games.[6][7]
- Sprague, Julie-anne (25 May 2022). "How the $1b Ferguson brothers plan to keep winning the crypto race". Australian Financial Review.
- Sier, Jessica (7 March 2022). "Aussie crypto star Immutable banks $280m at $3.5b valuation". Australian Financial Review.
- Blackstone, Tom (15 August 2023). "Immutable zkEVM begins testnet phase with 12 Web3 games in development". CoinTelegraph.com.
- Hargreaves, Imogen (10 July 2018). "Australian developer launches bid to become first blockchain-powered eSport with Gods Unchained". PC World Australia. Archived from the original on 28 June 2022.
- Ryan, Jackson (26 July 2022). "'Crypto Star' Immutable, Creator of NFT Game Gods Unchained, Lays Off Over 20 Staff". CNET.
- Chalk, Andy (20 December 2023). "The ESRB has started slapping blockchain games with Adults Only ratings, so Epic has changed its store policy to allow them". PC Gamer.
- Irwin, Kate (19 December 2023). "'Gods Unchained' Returns to Epic Games Store After Play-to-Earn Policy Change". Decrypt.co.
- "Gods Unchained NFT trading card game is giving GameStop PowerUp Rewards Pros free expansion packs". Shacknews. 2022-09-14. Retrieved 2024-04-09.
- Takahashi, Dean (14 August 2021). "Immutable's Guild of the Guardians NFT game teams up with NRG Esports". VentureBeat.
- Jordan, Jon (2020-05-11). "Gods Unchained item trading to move to new Immutable X marketplace". BlockchainGamer.Biz. Retrieved 2024-04-09.
- Ali, Shehriyar (2024-01-25). "Immutable X: Empowering Web3 Gamers". ByteTree. Retrieved 2024-04-09.
- Santoreneos, Anastasia (2022-09-22). "The billion dollar brothers". Forbes Australia. Retrieved 2024-04-09.
- Bonyhady, Nick (2019-10-09). "Sydney startup faces cyber attack after supporting pro-Hong Kong gamer". The Sydney Morning Herald. Retrieved 2024-04-09.
