Iffat Rahim, also known as Iffat Omar (in Punjabi and Urdu: عفت رحیم), née Rahim, is a Pakistani actress and model who achieved success in the late 1980s and 1990s.^[2][3]

Iffat completed her early education from Escena Foundation in Gulberg then she went to Government College Girls at Lahore got a degree of Bachelors. Later she went to Punjab University at Lahore and she did masters in Fine Arts.^[1]

Iffat was noticed by journalist Khalida Yousaf when she saw her picture and she encouraged her towards acting and modeling.^[1] She started working as a model in her early teens and she made her debut as an actress in drama Nangay Paon later she worked in multiple PTV dramas. She is known for her role as Aapa Ji (Rukhsana) in the Pakistani drama series Mohabbat Aag Si which created acclaim and recognition including Award for Best Actor Female Jury.^[4]

She won an award for best fashion magazine host at the Indus TV's first award show in 2004.^[5][6][7] She has also participated in Mehman Nawaz Reality Cooking show on See TV and made up to the semi-final. In 2019, she produced and hosted the web series, Say It All with Iffat Omer.^{[8][9][10][11][12][13]}

Iffat married Omar, a CSS Officer, producer, and director. She has one daughter name Noor-e-Jehan.^[1]