Reifowitz was criticized by name in Hugh Hewitt's 2006 book Painting the Map Red: The Fight to Create a Permanent Republican Majority (Regnery, 2006).[1] Ramesh Ponnuru of the National Review wrote a post in 2005 titled "Ian Reifowitz."[2] Both of these criticized a 2005 article (link no longer available) Reifowitz published in The New Republic. Reifowitz has appeared on Fox News, Channel 5 New York (WNYW) News, France 24 News, and One America News Network as a guest commentator on U.S. politics and society.[3] He discussed his most recent book, The Tribalization of Politics: How Rush Limbaugh's Race-Baiting Rhetoric on the Obama Presidency Paved the Way for Trump, on The Thom Hartmann Program and on the PBS program Story in the Public Square, among other outlets.[4][5] Reifowitz was quoted extensively in articles published upon the conservative host's death in February 2021.[6]
Reifowitz's 2012 book Obama's America received a strongly positive review in the academic journal Presidential Studies Quarterly, where reviewer Michael R. Kramer called it "a thorough and carefully expounded study of President Barack Obama, inclusiveness, and national identity...a relevant, thoughtful read."[7] Reifowitz's most recent book The Tribalization of Politics earned an equally positive review from University of North Carolina-Chapel Hill professor Daniel Kreiss, which was published in Volume 57, Number 5 (January 2020) of Choice, the journal of the Association of College and Research Libraries. Kreiss stated: "Reifowitz shows how Limbaugh’s rhetoric worked to make white identity salient and stoke white fears of a changing country. Through a series of richly detailed cases, Reifowitz demonstrates the ways that Limbaugh constructed this narrative time and again throughout president Obama’s tenure and provided a template for Trump," and called the book's argument "convincing." Reifowitz's published writings, both academic and mainstream, are cited widely.
Reifowitz was also a contestant, appearing on March 30 and April 2, 2000, on Who Wants to Be a Millionaire.