Hypertag is a British marketing technology company.

This article contains content that is written like an advertisement. (October 2010)

Established in 2001 and headquartered in Norwich, Hypertag supplies proprietary proximity marketing technology to brands.^[1][2][3] The company facilitates connections with consumers' mobile phones based on their proximity to a physical location. This is achieved by utilizing short-range mobile wireless technologies, including Bluetooth, Infrared, Wi-Fi, and NFC.^[1]

Hypertag's offers free downloading of digital content, such as wallpapers, video clips, games, music clips, vouchers, documents, web links, or mobile applications, directly to consumers' mobile phones. Hypertag also integrates its systems with third-party infrastructure providers, such as in-store advertising display screen providers, and has been utilized by brands like O2, Vodafone, Peugeot, and CNN. The company has also implemented its systems at visitor attractions owned by the Royal Institution and English Heritage.

An example campaign in 2005, posters advertising a new Gorillaz single, DARE, were established in Sydney and Melbourne, Australia in September 2005. The posters contained Hypertag technology, allowing passers-by to download a 40-second ringtone of the song DARE to their mobile phones.

The technology was also used by the band New Order in advertisements for their album Waiting for the Sirens' Call, and in 2008, Hypertag won a gold award for best location-based advertising technology at the Mobile Advertising and Marketing Awards.

Hypertag was bought by Proxama Ltd on 14 January 2011.^[4]

• Proximity marketing
• Mobile marketing