Holland_Herald

<i>Holland Herald</i>

Holland Herald

Dutch inflight magazine


Holland Herald is the inflight magazine of the Dutch airline KLM. Launched in 1966 it is the oldest inflight magazine.[1][2]

Quick Facts Categories, Frequency ...

History and profile

Holland Herald was first published on 21 January 1966.[3][4] In the first year the magazine was published bimonthly and black and white.[1][3] Next year its frequency was switched to monthly.[3][4] The magazine is published in English.[4]

Holland Herald was formerly published by the Ink Publishing.[5] The company began to publish it in 2009.[6] The Netherland branch of the Hearst company, Hearst Netherlands, is the publisher of the magazine.[1][7][8]

CNN named Holland Herald as the tenth best inflight magazine worldwide in 2012.[9][10] The content of the magazine includes articles concerning the contemporary Dutch culture, commerce, and politics. The first 3D advertisement was published in the magazine which featured a beer brand, Heineken.[11]

Holland Herald was redesigned in April 2022.[8] The Content Marketing Grand Prix awarded the magazine in the categories of the magazine and content design in October 2022.[8]


References

  1. André Orban (3 February 2016). "Holland Herald, KLM's Inflight Magazine, Celebrates Golden Jubilee". Aviation24.be. Retrieved 12 July 2016.
  2. "Win-Win In In-Flight Magazines". Maxposure. 7 September 2015. Archived from the original on 6 August 2016. Retrieved 12 July 2016.
  3. Frido Ogier (1 February 2016). "Holland Herald Turns 50". KLM. Retrieved 12 July 2016.
  4. "Holland Herald". Laureri Associates. Archived from the original on 16 August 2016. Retrieved 12 July 2016.
  5. John Reynolds (25 September 2009). "Ink to publish Dutch airline in-flight magazine". Campaign. London. Retrieved 12 July 2016.
  6. "Holland Herald". Hearst Create. Archived from the original on 18 April 2019. Retrieved 18 April 2019.
  7. "Holland Herald Magazine twee keer in de prijzen bij Grand Prix Content Marketing". PRINTmatters (in Dutch). 6 October 2022. Retrieved 24 September 2023.
  8. "Cebu Pacific magazine among world's best". ABS CBN News. 10 May 2012. Retrieved 12 July 2016.
  9. Zach Dundas (29 July 2012). "World's 12 best airline magazines for 2012". CNN. Archived from the original on 3 December 2012. Retrieved 12 July 2016.
  10. Dermot Davitt (16 August 2013). "Heineken creates innovative 3D advert for KLM's inflight magazine". The Moodie Report. Retrieved 12 July 2016.

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