Grain is an online food ordering company that offers online catering and food delivery services to the Singapore market through its website and mobile application.

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Grain

Formerly	FitFuel
Industry	Online food ordering
Founded	2014
Founders	Yi Sung Yong Ernest Sim Rifeng Gao Isaac Tan
Headquarters	Singapore
Area served	Singapore
Number of employees	90-100
Website	Official website

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Grain was jointly founded in 2013 by four co-founders — Yong Yi Sung, Ernest Sim, Gao Rifeng, and Isaac Tan — and initially launched as a personalized meal subscription service.^[1]

In May 2014, it was relaunched as an on-demand service that allows customers to order for same-day delivery in Marina Bay. The new on-demand service was designed to better meet customer needs by allowing them to order any number of items in a certain time frame. The order would then be delivered to the customer. As of 2016, delivery is available to any location in Singapore.^[2]

In January 2016, Grain secured an estimated SG$2.45 million (US$1.70million) in a series A funding round led by Openspace Ventures (formerly NSI Ventures). Other initial investors included 500 Startups, Digital Media Partners, and Thai Express founder Ivan Lee.^[3]

In December 2016, the company raised an undisclosed amount in pre-series B funding in another round also led by Openspace Ventures. This round included existing investors DMP and Ivan Lee while also gaining the support of Wee Teng Wen of the Lo & Behold Group. At the same time, Grain also raised an undisclosed amount in venture debt from DBS Bank^[4] In this same year, the four co-founders of Grain were featured in the 2016 edition of Forbes 30 under 30^[5]

In 2017, while planning for its next funding round, Grain stated explained that it had tripled its investment in technology, growing 330 per cent in sales as a result. These decisions improved gross profits by more than 10 per cent.^[6] In February 2018, Grain secured another undisclosed sum^[7] from investors that included Majuven, a venture capital fund founded by Lee Hsien Yang.

In the Series B funding round led by Thailand's Singha Ventures, Grain raised US$10 million to improve existing infrastructure and expand to other Asian cities, beginning with Bangkok.^[8]

According to a study conducted by The Straits Times and Statista, the 2019 funding round and business growth has made Grain fifth among Singapore's fastest-growing companies.^[9]

In 2020, Grain got on the list of LinkedIn Top Startups 2020 that reveals 10 young companies that are emerging, or have remained resilient, amid the time of Covid-19.^[10]

On 15 May 2017, Grain experienced a lapse in hygiene that caused 20 customers to become affected with gastroenteritis. After an internal investigation, the lapse was found to be caused by a reduction in simmer time for their Thai Green Curry dish, a change which resulted in the dish “spoiling quicker than usual”. The NEA responded by adjusting Grain's food hygiene from “A” to “C”.^[11]

Yong Yi Sung, Grain's CEO, released a statement of apology, explaining that when the issue was discovered, the dish was removed to avoid further harm.^[11] To rectify the issue, Grain worked closely with the NEA, the Ministry of Health, and the Agri-Food and Veterinary Authority of Singapore,^[11] and as of August 2019, it has regained the "A" grade for food hygiene.^[12]