George William Reginald Victor Coventry, 10th Earl of Coventry (10 September 1900 - 27 May 1940)^[1] was the son of George William Coventry, Viscount Deerhurst, and Virginia Daniel.^[2] As his father predeceased his grandfather, the 10th Earl was his grandfather's heir to the earldom. George Coventry inherited both the earldom and the viscountcy on 13 March 1930.^[1] He was educated at Ludgrove School ^{[citation needed]} and Eton College.^[3]

Standing as a Unionist, Coventry unsuccessfully stood in the Carmarthen Constituency in the 1922 General Election.^[3]

Coventry was a Lieutenant in the 7th Battalion, Worcestershire Regiment, which was part of the original Expeditionary Force sent to France in September 1939.^[4] His regiment was subsequently evacuated during the retreat from Dunkirk; Coventry was killed in action ^[5] 27 May 1940 at La Bassée, during the Battle of Dunkirk which preceded it. He is buried in the communal cemetery at Givenchy-lès-la-Bassée.^[6]

A memorial service was held at Croome Church in Worcester on 21 July 1940.^[7]

He married the Honourable Nesta Donne Philipps in September 1921; they had four children.^[1] His youngest child, also named George William Coventry and subsequently 11th Earl of Coventry was born at Croome Court on 25 January 1934.^[8] The 10th earl's daughters were Anne Donne, Joan Blanche, and Maria Alice Coventry.^[2]

In 1932, he was appointed the Deputy Lieutenant for the county of Worcestershire.^[9]

He served as a company director of the London and Thames Haven Oil Wharves Limited.^[10]

Coventry enjoyed hunting and was the Master of the Carmarthenshire Hounds, the Hawkstone Hounds as well as the Croome Hounds.^[3]