The editors position the publication as "the leader of the newspaper market in Right-Bank Ukraine," but the newspaper's "target audience" includes both the left-bank Poltava and Chernihiv regions. Separate regional tabs are published for different regions of Ukraine.
According to its editorial staff, Express is the largest Ukrainian-language newspaper in Ukraine (as of 2009, the weekly circulation exceeded 1,200,000 copies). The newspaper is printed at its own publishing complex, Mandarin, not far from Lviv near the village of Ryasne-Ruske. It is distributed by subscription (all-Ukrainian catalog) and through Ukrpress newsstands and its own Interpress network. The newspaper is most actively banned in the western regions; in Kyiv, only the Thursday (weekly) issue is distributed through newsstands.
According to the newspaper, citing the results of a subscription campaign conducted by Ukrposhta, the increase in subscriptions to the print editions of the "Pensioner's Bulletin", "Good Doctor", "Express", "My Confession", "Hostess Recipes", "Hostess Adviser", and "Post-Postup" of the Express media group in the second half of 2012 was over 160,000, and 801,868 subscribers signed up for 2013, which is a record for Ukraine. Almost the same number of people buy the newspaper in retail. The Express newspaper itself has the largest number of subscribers.[7]
According to Ukrposhta, in January-February 2013, almost 30,000 more people subscribed to the Express media group's publications, bringing the total number to 829,999. The number of people who buy the newspaper in retail exceeded this number.As of 2023, the total circulation of the newspaper is 155,000Geography of distribution and circulation[8]