Chocapic

Chocapic

Chocapic

Chocolate-flavoured whole-grain breakfast cereal distributed by Nestlé

Chocapic (also known as Koko Krunch in Asia and most of the Middle East) is a chocolate-flavored whole-grain breakfast cereal[1] distributed by Nestlé in most of Europe, Asia, the Middle-East and Latin America.[2] The cereal was introduced in 1984.[3] It has since been available to consumers in Portugal since 1986.[4]

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Overview

The cereal consists of cocoa flavored wheat flakes.[2] Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico (Koko the Koala in Asia), a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently[when?] created, which features the usual chocolate petals, as well as white chocolate flavored petals.[citation needed]

Similar products

Similar in flavor and texture to Chocos by Kellogg's. Somewhat similar to other chocolate-flavored cereals like Cocoa Krispies (also known as Coco Pops or Choco Krispies outside North America) and Cocoa Puffs (Nesquik outside North America).

References

  1. [1]
    "Chocapic, Cheerios, Lucky Charms... J'ai testé le bar à céréales de Paris (et j'ai frôlé le diabète)". Télérama.fr (in French). August 8, 2016. Retrieved December 29, 2016.
  2. [2]
    "Chocapic". Nestlé. Archived from the original on 30 October 2016. Retrieved 30 October 2016.
  3. [3]
    Rouxeville, A. (1993). Parlons Affaires. Advanced Course in French for Business (in French). Bloomsbury Academic. p. 142. ISBN 978-1-85075-388-9. Retrieved December 30, 2016.
  4. [4]
    "Chocapic esconde prémios nos cereais". Marketeer (in Portuguese). August 17, 2016. Archived from the original on December 30, 2016. Retrieved December 29, 2016.
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