COS_(fashion_brand)

COS (fashion brand)

COS (fashion brand)

Fashion retailer

COS is a fashion brand part of the H&M Group.[1] Parent company H&M owns retail brands including H&M, Other Stories, Monki, Arket.

Quick Facts Founded, Founder ...

Positioning

The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men.

COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, and of using sustainably sourced materials for its products.[3] The brand's marketing strategy has long sought to associate it with art and design.[4][5]

History and expansion

REGENT ST STORE, LONDON UK

COS first opened on London's Regent Street in March 2007 with a catwalk show at the Royal Academy[6] and launched its online store in 2011. The first store in North America opened in 2014[7][8]

As of December 2022, COS had 259 stores in 47 countries, and was selling online in over 38 countries.[9] In some countries the brand sells via franchise partners, including Alshaya Group.

References

  1. [1]
    "COS".
  2. [2]
    https://www.fastcompany.com/3059138/the-secret-to-coss-inspired-minimalism
  3. [3]
    https://www.cos.com/en_eur/about-us.doc
  4. [4]
    Marriott, Hannah (15 July 2014). "The cult of Cos: Are you a disciple?". The Guardian.
  5. [5]
    Harper, Leah (20 February 2019). "Cos creative director Karin Gustafsson: 'There's nothing unique about taking inspiration from art'". The Guardian.
  6. [6]
    Walker, Harriet (11 June 2012). "Cos: Thoroughly modern minimalism". The Independent. Retrieved 12 December 2016.
  7. [7]
    Schneier, Matthew (30 December 2014). "At COS, No Need for a Passport". The New York Times.
  8. [8]
    Bobb, Brooke (3 December 2014). "COS, Purveyor of Affordable Minimalism, Takes Manhattan". The New York Times.
  9. [9]
    H&M Group 2022 Annual and Sustainability Report (Report).

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