Power 107 and trademark dispute

On August 15, 2019, the station flipped to a rhythmic adult contemporary format (promoted by Harvard Media as "rhythmic classic hits") format as Power 107. The new format focuses mainly on pop, rhythmic, and pop rock hits from the 1990s and 2000s, along with some recurrents.^[5][6] The station changed its call letters to CKPW-FM to match the new branding.

The "Power" brand was formerly used by CKNG-FM during their run as a Top 40 station from 1991 through 2004. This prompted that station's current owner Corus Entertainment to file a trademark lawsuit against Harvard in October 2019, alleging that CKPW's branding and imaging was deliberately intended to trade upon the goodwill of the "Power" brand, including use of a similarly-designed black and white logo, and use of a nearly-identical catchphrase for its "phrase that pays" promotion. Corus previously held trademarks on the names "Power 92" and "Power 107" (the latter for CFGQ-FM in Calgary), but they expired in 2015 due to non-renewal. It continues to hold a trademark on the previous "Power" logo, which was renewed through 2033.^[7]

On November 18, 2019, a Calgary court approved an injunction by Corus Entertainment, ordering Harvard to cease using the "Power" name or any variation of it. Harvard stated that it would not attempt to continue pursuing the matter in court, and planned to seek suggestions for a new name from listeners (who would also be entered in a contest to win $1,007).^[8][9] CKPW rebranded as Play 107.1 on December 20, 2019.^[10]

In the Numeris November 2019—February 2020 report, CKPW held a 3.1 audience share,^[11] increasing to 4.3 in the spring report.^{[citation needed]} In September 2020, Harvard would extend the "Play" format to Regina sister station CHMX-FM.^[12]