British_Rail_Corporate_Identity_Manual
British Rail Corporate Identity Manual
Corporate identity guide
The British Rail Corporate Identity Manual is a corporate identity guide created in 1965 by British Rail. It was conceived in 1964, and finished in July 1965 by British Rail's Design Research Unit,[1] and introduced British Rail's enduring double arrow logo, created by Gerald Barney and still in use today as the logo for National Rail.[2] The manual spanned four volumes, and was created as part of a comprehensive redesign of British Rail following the Beeching Cuts as part of a plan to attract more passengers.[3] It is noted as a piece of British design history.