Breakaway_(biscuit)

Breakaway (biscuit)

Breakaway (biscuit)

Brand of chocolate-covered digestive biscuit from Nestlé

Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery.[1] Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales.[2]

Quick Facts Product type, Owner ...

Ingredients

Quick Facts Nutritional value per 100 g (3.5 oz), Energy ...

Milk chocolate (52%) (sugar, cocoa butter, cocoa mass, dried whole milk, whey powder, vegetable fat, emulsifiers (soya lecithin, E476), flavouring), wheat flour, wholemeal (10%), vegetable fat, sugar, whole oatflour, coconut, invert sugar syrup, barley malt extract, raising agents (ammonium bicarbonate, sodium bicarbonate), salt.

Advertising

A mid-1970s British television commercial for the brand starred Eric Idle in a variation on his "Nudge Nudge" sketch from Monty Python's Flying Circus. Later stage performances of the original sketch included a comic reference to the commercial, as on the LP Monty Python Live at Drury Lane.

See also

References

  1. [1]
    Middleton, Joe (8 February 2024). "Now it's not for girls or boys: Nestle ditches Yorkie biscuit bar". The Independent. Retrieved 8 February 2024.
  2. [2]
    "Nestlé axes classic Breakaway bar after 54 years". BBC News. 8 February 2024. Retrieved 8 February 2024.
  3. [3]
    United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". Retrieved 2024-03-28.
  4. [4]
    National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154.
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