Barbie Shanghai was the first Mattel Barbie flagship store in the world.^[1] Located in Shanghai, China,^[2] this 35,000-square-foot (3,300 m²) store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products.^{[citation needed]} It ceased activities in March 2011.^[3]

Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop the creative concept, identify a location, explore featured activities and identify partners. Slade Architecture led the design including the exterior, interior, fixtures and furnishings.

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Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a computer to create their own doll. In the Fashion Runway, girls could experience a runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe was a collaboration with Australian celebrity chef David Laris. The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef David Laris.